Apple Goes "Behind the Mac" With Palace, Dave and More U.K. Creatives

Celebrating designers, musicians, actors and artists from across the country.

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Apple has launched a new short film celebrating a range of U.K. creatives who work across different fields. The video, titled “Behind the Mac,” features big names from music, film, TV, fashion, art, scriptwriting, publishing, journalism and photography.

The creatives included in the film include designers such as Palace‘s Lev Tanju and A-COLD-WALL*‘s Samuel Ross, artists Jenn Nkiru and Grayson Perry and photographers Ewen Spencer and Vicky Grout. Elsewhere the video features appearances from actor and scriptwriter Michaela Coel, rapper Dave and British Vogue editor-in-chief Edward Enninful.

All of the images in “Behind the Mac” are found photographs, with none of the imagery shot especially for the advert. You can watch the full clip above.

In related news, Apple recently launched a string of new emoji characters.

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