Apple Goes "Behind the Mac" With Palace, Dave and More U.K. Creatives

Celebrating designers, musicians, actors and artists from across the country.

By
Tech
5,590 Hypes 0 Comments

Apple has launched a new short film celebrating a range of U.K. creatives who work across different fields. The video, titled “Behind the Mac,” features big names from music, film, TV, fashion, art, scriptwriting, publishing, journalism and photography.

The creatives included in the film include designers such as Palace‘s Lev Tanju and A-COLD-WALL*‘s Samuel Ross, artists Jenn Nkiru and Grayson Perry and photographers Ewen Spencer and Vicky Grout. Elsewhere the video features appearances from actor and scriptwriter Michaela Coel, rapper Dave and British Vogue editor-in-chief Edward Enninful.

All of the images in “Behind the Mac” are found photographs, with none of the imagery shot especially for the advert. You can watch the full clip above.

In related news, Apple recently launched a string of new emoji characters.

Read Full Article

What to Read Next

BELIEF Moscow's Pop-Up Celebrates Russian Street Artist Kirill Lebedev (KTO)
Arts

BELIEF Moscow's Pop-Up Celebrates Russian Street Artist Kirill Lebedev (KTO)

In partnership with art gallery NOTFOUND.

Swatch x BAPE Tease Second Collaborative Watch Collection
Fashion 

Swatch x BAPE Tease Second Collaborative Watch Collection

Presented by Swatch
Alongside a campaign starring inspirational influencers from around the globe.

Meguru Yamaguchi Designs New Oakley Kokoro Collection
Fashion

Meguru Yamaguchi Designs New Oakley Kokoro Collection

Alongside a $200,000 USD donation to support the COVID-19 Solidarity Response Fund.


clothsurgeon Reconstructs The Nike Space Hippie Sneaker Bag
Fashion

clothsurgeon Reconstructs The Nike Space Hippie Sneaker Bag

The latest instalment of its “RECONSTRUCTION PROJECT”.

Fiorucci Looks to Formula 1 and an Italian Roadtrip for Pre-Spring 2021
Fashion

Fiorucci Looks to Formula 1 and an Italian Roadtrip for Pre-Spring 2021

Including Daniel W. Fletcher’s second menswear collection for the label.

Gucci Mx Line Explores Gender Fluidity Within Fashion
Fashion

Gucci Mx Line Explores Gender Fluidity Within Fashion

A new non-binary selection of clothing for all.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.