Renowned NYC graffiti artist Edwin “Phade” Sacasa, better known by Shirt King Phade, is celebrating 34 years of business in style this month, announcing an apparel collection alongside LL COOL J’s hip-hop media brand, Rock The Bells.
Phade — who grew to fame by tagging NYC subway systems and designing custom apparel for the likes of LL COOL J, Big Daddy Kane, Queen Latifah, and Jam Master Jay — has continued to showcase his unique airbrush style, ultimately landing him on the fashion map during the OG hip-hop era. He’s since worked with the likes of Champion, Nike, Stüssy, Supreme, and more.
The new capsule collection builds on Phade and LL COOL J’s long-established relationship, further celebrating Phade’s lasting influence on the cultural realm of hip-hop. In the range, limited-edition T-shirts and hoodies incorporate custom artwork from Phade’s Shirt Kings brand. Various pieces also include a retro spin on LL COOL J’s iconic 1985 lyric “hard as hell” from the Rick Rubin-produced track, “Rock the Bells.”
Take a detailed look at Shirt King Phade and Rock The Bells’ limited edition capsule above. Pieces are currently available via Rock The Bells’ webstore, with prices listed between $35 USD and $70 USD.
For more fashion releases, The Hundreds and Billionaire Boy Club have released a T-shirt to support Black Lives Matter.