Priya Ahluwalia Heads to Southall for 'Jalebi' Book and VR Exhibition

Looking at what it means to be a young mixed heritage person living in modern Britain.

By
Fashion
1,151 Hypes 0 Comments

Designer Priya Ahluwalia has returned with her second book, a follow up to 2018’s Sweet Lassi, as part of the virtual London Fashion Week. Titled Jalebi, the new book is a work of photography by Laurence Ellis which look at various themes throughout Ahluwalia’s work and what it means to be a young mixed heritage person living in modern Britain.

A key focus for the book is Southall, which was Britain’s first Punjabi community and somewhere that Ahluwalia regularly visited growing up. The various images showcase the everyday lives of people who live in the area.

Family is another frequent theme of Ahluwalia’s work which is referenced in Jalebi. Throughout the book, old family photographs feature alongside extracts from a conversation between Ahluwalia and her grandmother about the family’s experience between India and Britain.

The book itself is available alongside a series of prints from the Ahluwalia web store. Additionally, the London-based designer has partnered with Chameleon Visual to create a 3D and VR exhibition. All profits from Jalebi and the print sales will be donated to the Stephen Lawrence Charitable Trust and Southall Black Sisters.

For more from this season’s virtual London Fashion Week, take a look at Bianca Saunders’ new zine.

Read Full Article

What to Read Next

Reopening Has to Mean Reinvention
Fashion 

Reopening Has to Mean Reinvention

As New York City reopens, retailers need to find new ways to connect with consumers or risk falling behind.

Massive Site-Specific Works Take Over LaGuardia Airport's New Terminal
Arts

Massive Site-Specific Works Take Over LaGuardia Airport's New Terminal

Created by Laura Owens, Sarah Sze, Sabine Hornig and Jeppe Hein.

Meguru Yamaguchi Launches Benefit Auction in Support of Black Lives Matter
Arts 

Meguru Yamaguchi Launches Benefit Auction in Support of Black Lives Matter

100% of proceeds from the sale of a sculptural work to go to the NAACP.


Karhu Returns For Second Instalment of “Marathon” Pack
Footwear

Karhu Returns For Second Instalment of “Marathon” Pack

A footwear collection inspired by Finland’s running heritage.

Stay Home Snaps: Joe Freshgoods
Fashion 

Stay Home Snaps: Joe Freshgoods

The Chicago-based artist is staying rooted with routine and classic R&B.

Azekel Journeys Inward on New EP 'Azekel Unreleased'
Music

Azekel Journeys Inward on New EP 'Azekel Unreleased'

The Massive Attack and Gorillaz collaborator speaks with HYPEBEAST about his latest project.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.