Marcus Rashford Signs Wide-Ranging Deal With JAY-Z's Roc Nation Sports

The agency helped Rashford lead his policy-changing campaign against child hunger.

By
Sports
16,733 Hypes 1 Comments

Manchester United and England forward Marcus Rashford has become the latest footballer to sign with JAY-Z’s Roc Nation Sports agency. Rashford recently made headlines through his campaign to persuade the British government to offer free meal vouchers to under-privileged children over the upcoming summer holidays.

Announcing Rashford’s deal — which officially began in April but was kept under wraps — Roc Nation Sports’ director of brand strategy and business communications Kelly Hogarth explained, “We look for those figures who stand for something beyond just the sport that they play. What he did transcended race, transcended any social unrest that we’re experiencing. This was a 22-year-old young man who was saying: ‘No child should be going hungry in this country. That is unacceptable.’ Even if you were the meanest person in the world, it was an argument you just couldn’t fight against. He was able to resonate with so many people by just being himself.”

The partnership between Rashford and Roc Nation Sports covers the player’s philanthropy, PR and marketing, communications, digital strategy and commercial partnerships.

Signing Rashford is the latest stage in Roc Nation Sports’ move in to football. Along with rumors that the JAY-Z-founded agency has been speaking to Rashford since 2016, Roc Nation has also signed deals for big-name players including Romelu Lukaku and Kevin de Bruyne.

For more football news, take a look at Marseille’s new home and away kits.

Read Full Article

What to Read Next

P.A.M. Enlists Seoul Retailer Worksout For its High Summer 2020 Lookbook
Fashion

P.A.M. Enlists Seoul Retailer Worksout For its High Summer 2020 Lookbook

Featuring local talents Moon Sujin, KingMCK, Lee Eun and Maalib.

Watch Rick Astley Perform Acoustic Cover of Foo Fighters' "Everlong"
Music

Watch Rick Astley Perform Acoustic Cover of Foo Fighters' "Everlong"

Not a Rickroll.

Kamaiyah Celebrates "Black Excellence" With New Single
Music 

Kamaiyah Celebrates "Black Excellence" With New Single

“…we celebrate our victories and not our demises,” she wrote on Instagram.


Maxfield LA Spotlights Shawn Stussy's Beach-Ready Dior Collaboration
Fashion

Maxfield LA Spotlights Shawn Stussy's Beach-Ready Dior Collaboration

Tapping Californian surf-skate culture.

PUMA Reveals Retro-Inspired RS-G Golf Silhouette
Footwear

PUMA Reveals Retro-Inspired RS-G Golf Silhouette

Mixing ’80s aesthetics with sporting innovations.

Suspense Builds in Clip From Netflix's 'Ju-on: Origins'
Entertainment

Suspense Builds in Clip From Netflix's 'Ju-on: Origins'

The Grudge returns to haunt again.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.