Smokey incense is key to Belletrud’s Nuit de Feu (Night of Fire) mixture, as he described in a statement: “Through its very dense, white smoke, man has communed with the gods for millennia. Incense takes us back to the origins of perfumery and its etymology, per fumare, literally means ‘through smoke.’” White incense from Somaliland is key, wrapped around black incense described as warm, dense and “sensual.” Woody, spicy and lemon-tinged notes accompany a musky hint of natural leather, the French house’s signature, accrued from leather cuttings procured from Louis Vuitton’s Asnières workshop.
“It’s a perfume that does one a world of good,” Belletrud continued. “It’s a blend of essential ingredients that have traversed the ages and forged our civilizations. In a world that’s becoming more and more virtual, I wanted to create a perfume that anchors and reconnects us with nature and our collective history.”
The Nuit de Feu bottle is refillable and Louis Vuitton encourages clients to replenish empty bottles at in-store perfume fountains. Furthermore, Louis Vuitton is commemorating the launch of its third Middle Eastern-inspired fragrance with its first-ever exotic leather perfume case, an elevated variation of a style first introduced in 2016. Handmade by Asnières-based craftspeople, the new case is pieced together one at a time utilizing golden crocodile skin.
Expect Nuit de Feu to launch on Louis Vuitton’s website July 2. The 100 ml bottle will retail for approximately $390 USD USD ($240 USD per refill), the 200 ml weighs in at approximately $600 USD ($480 per refill) while the travel bottle is approximately $380 USD ($220 USD per refill).
Elsewhere, Moncler announced plans to launch its own fragrance line in the not-so distant future.