Los Angeles Rams and BornxRaised's New Collaboration Benefits Black and Latinx Communities

Unveiled in a lookbook starring Buddy and Danny Trejo.

By
Fashion
13,380 Hypes 8 Comments

BornxRaised‘s hoodies and T-shirts consistently aim to celebrate its hometown of Los Angeles. The brand is furthering that mission through a new collaboration with local football team the Los Angeles Rams, which launches today with a series of co-branded sweats, tees and hoodies. To give back to the local community, a portion of the proceeds from the sales for the collaboration will go to the grassroots organization Brotherhood Crusade, which supports youth in underserved neighborhoods of Los Angeles.

In addition to donating funds to the organization, BornxRaised and the Rams will also partner with Brotherhood Crusade on a personal development and mentorship program. The program will allow Black and Latinx youth supported by the organization to make connections with Rams, BornxRaised and industry professionals.

This is the first partnership between the football team and BornxRaised, but it’s not the first time the label has teamed up with a local sports franchise. Last summer, BornxRaised launched a similar collaboration with the Los Angeles Dodgers.

Both the Dodgers and the Rams lookbooks were photographed by Los Angeles-based photographer Estevan Oriol. The Rams lookbook was shot on 35mm film and features musician Buddy and actor Danny Trejol (known to many for his work on Breaking Bad) modeling the pieces throughout Los Angeles.

The Los Angeles Rams x BornxRaised collection will be available from BornxRaised’s online store starting June 16 at 12 p.m. PDT.

For more collaborations, see the new collection from photographer Akasha Rabut and Sunny Tattoos, which benefits the Black Voters Matter Fund.

Read Full Article

What to Read Next

Hiroshi Fujiwara Shows Off fragment design x Jordan Air Cadence (UPDATE)
Footwear

Hiroshi Fujiwara Shows Off fragment design x Jordan Air Cadence (UPDATE)

The streetwear godfather gives us another look at the brand-new lifestyle silhouette.

DC Comics Will Share Teasers of 'The Snyder Cut,' 'The Batman,' and More in 24-Hour "FanDome" Livestream
Entertainment

DC Comics Will Share Teasers of 'The Snyder Cut,' 'The Batman,' and More in 24-Hour "FanDome" Livestream

Movies, TV shows, games, and comics from across the entire DC Universe will be featured.

Descente Launches Circular Sustainable Collection for SS20
Fashion

Descente Launches Circular Sustainable Collection for SS20

Clean and neutral.


Jeff Koons Unveils New 'Balloon Venus' Sculpture in David Zwirner Online Studio
Arts

Jeff Koons Unveils New 'Balloon Venus' Sculpture in David Zwirner Online Studio

Featuring process videos, the artist’s preparatory drawings and more.

Air Jordan 14 Revs Up In "Gym Red"
Footwear

Air Jordan 14 Revs Up In "Gym Red"

The sporty iteration of Michael Jordan’s 14th signature sneaker will see a staggered Europe/US release.

NEIGHBORHOOD and Vans Are Collaborating with Mr. Cartoon for Latest Sneaker Capsule
Footwear

NEIGHBORHOOD and Vans Are Collaborating with Mr. Cartoon for Latest Sneaker Capsule

Authentics and Old Skools, full of West Coast Americana vibes.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.