HIROCOLEDGE x adidas UltraBOOST SUMMER.RDY "Tokyo" Release Cancelled (UPDATE)
Featuring HIROCOLEDGE founder Takahashi Hiroko’s signature circular patterns on its midsole.
UPDATE (June 15, 2020): per adidas Japan, the HIROCOLEDGE x adidas UltraBOOST SUMMER.RDY “Tokyo” has been postponed indefinitely.
ORIGINAL STORY (June 11, 2020): adidas Running had big plans for the Tokyo Olympic Games this year, and even though the Games themselves have been postponed till 2021, the releases — one of which is HIROCOLEDGE‘s UltraBOOST SUMMER.RDY “Tokyo” — are rolling along unimpeded. Lightweight, sustainable and stylish, the SUMMER.RDY is a stripped-back take on the UltraBOOST that’s geared towards warm weather running, and here it’s given a dash of HIROCOLEDGE founder Takahashi Hiroko‘s signature patterns.
Ultra-thin uppers are made of adidas’s PRIMEBLUE material, a sustainable knit that contains at least 50% Parley Ocean Plastic. Toe caps and heels are reinforced to provide structure, while the midfoot and toe overlay use translucent, breathable material. Meanwhile, branding is handled by three pieces: a black midfoot Three Stripe graphic, an UltraBOOST spellout on the medial forefoot and a standard adidas logo on the tongue. Pops of red appear on the woven eyestays, with a white TPU heel clip and one-piece sock collar locking the foot in place.
Uppers may be all technical, but BOOST midsoles are where Hiroko’s touch is most visible. Dressed in her signature red and white circular shapes, the playful graphics nod to “neutrality in gender, nationality and time.” Black Continental rubber outsoles with a clear midfoot that shows a supportive red Torsion shank finalize the look.
The HIROCOLEDGE x adidas UltraBOOST SUMMER.RDY “Tokyo” is available now via the adidas UK webstore, and is priced at $180 USD.
Elsewhere, adidas Originals has dressed the ever-popular adilette sandal in seven country-specific colorways, ranging from the USA to Italy and Germany.
