FDMTL Launches Digital Store and Virtual Exhibition

Japanese denim label FDMTL has launched a digital store and exhibition for a seamless virtual shopping experience amid COVID-19 lockdowns. The space offers an immersive 360 view of the brand’s physical space, showing a collection of past collaborations, like the patchwork BE@RBRICK with Medicom Toy and various Vans co-signs, alongside FDMTL’s main line.

The virtual experience starts at the front door, allowing customers to rotate their views with a simple drag function. The space’s floor is marked with semi-transparent circles that bring the customer to the designated spot for a closer look at neighboring products. Viewers can reposition themselves all the way to the back of the store, where a selection of the brand’s past projects are on display (not for sale). For example, an artful Kiiya Mannequin is shown — click on the blue circle to read its description. Other goods in the store, like novelties in the glass accessories cabinet or sets of hanging denim, each come with a hovering circle that customers can click on to bring them to its product page on the label’s website.

Head over to FDMTL’s digital space on the label’s dedicated website for a virtual experience.

In case you missed it, check out CLOT and MIYAGIHIDETAKA’s patchwork bandana capsule.