Burberry has revealed the campaign imagery for its Fall/Winter 2020 pre-collection, with Chief Creative Officer Riccardo Tisci looking to the house’s archive for the collection. The campaign imagery is themed around duality with models Irina Shayk and Reece Nelson pictured alongside their lookalike selves.
Arguably the stand-out example of Burberry’s reimagined tradition is its iconic check, which features on outerwear, trousers and footwear overlaid with a camouflage pattern. Elsewhere, the pre-collection includes zebra-print jackets and shorts, patchwork polo shirts mixing checked panels with black panels and graphic T-shirts.
Other modernized features include the classic Burberry trench coat, which comes constructed from fluid jersey, and shirting which is complete with the Burberry logo and house stripes. Speaking about the campaign and its influences, Tisci added, “I have always been drawn to the notion of duality and viewing things from two perspectives – bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity.”
Take a look through the Danko Steiner-shot campaign imagery in the gallery above.
In other fashion news, AMI is back with its Pre-Fall 2020 collection.