Brain Dead Teams With Evolv for Charity-Focused Zenist Climbing Shoe

All proceeds will benefit organizations that work to make climbing more accessible to underserved communities.

By
Footwear
11,652 Hypes 11 Comments

Kyle Ng‘s Brain Dead and performance outdoor footwear brand Evolv have joined forces for a charity-focused Zenist climbing shoe. A result of the friendship between Ng — a noted climbing enthusiast — and Evolv athlete Ashima Shiraishi, the Zenist is a lightweight, high feedback climber that’s awash in Brain Dead’s signature bright colors and bold logos.

Constructed of vegan synthetic material, the upper molds to the wearer’s foot over time and blends sandy, earthy oranges, greens and blues with sporty blue and purple detailing on and around the throat. Branding is provided by Ashima’s name in retro font on the Velcro fit system, text hits on the doubled-up heel tabs and climbing-centric Brain Dead graphics on the lateral and medial quarters. A gridded black overlay sits atop the toebox for extra durability, and the downturned shape ensures the wearer’s foot stays in a proper climbing position.

“Ashima and Kyle suggested that we do a collaboration together and we were so psyched we didn’t even hesitate,” said Evolv founder Brian Chung. “Since we’re going to do a collaboration with a brand like Brain Dead and with Ashima, we wanted to step it up and make it on a new model that no one has ever seen before to make a splash in the market. This is definitely not your every day all-around climbing shoe, but it’s a sensitive and powerful performance shoe great for steep and competition climbing both indoors and outdoors.”

A charitable aspect is at play as well. Proceeds from the shoe will be split between six organizations that make climbing more accessible to underserved communities — YWWC : Young Women Who Crush, Adaptive Climbing Group, DEI Film Festival, Long Beach Uprising and Brown Girls Climbing — aiming to expand climbing’s global footprint both literally and figuratively.

“I’ve always felt that the climbing and outdoor industry could do more to embrace and promote inclusivity, and we could lead that,” Chung said. “Inclusivity to us means opening up climbing opportunities to everyone with different backgrounds, races, abilities/disabilities, and socio-economic situations by making the sport more accessible and also helping those who need more support. We believe that it’s important for us to try to make a meaningful difference in our own climbing community first to effect positive change.”

The Brain Dead x Evolv Zenist will be available for pre-order on the Evolv webstore June 26, and is priced at $160 USD.

For more from Brain Dead, check out its upcoming Reebok Classic Leather collaboration, a shoe that found a place on the latest installment of HYPEBEAST‘s weekly Best Footwear Drops list.

Read Full Article

What to Read Next

Eytys Delivers New Technical Retro Running-Inspired Sneaker
Footwear

Eytys Delivers New Technical Retro Running-Inspired Sneaker

Available in blue or white.

Nike's Air Max 90 Receives Seamless "Triple Black" Makeover
Footwear

Nike's Air Max 90 Receives Seamless "Triple Black" Makeover

Using just one shade for the classic shoe.

'Super Smash Bros. Melee' Is Now Playable Online
Gaming

'Super Smash Bros. Melee' Is Now Playable Online

Find opponents through proximity matchmaking.


Independent Record Stores to Host Livestream Fundraiser Event
Music

Independent Record Stores to Host Livestream Fundraiser Event

Move the Record urges everyone to support their local record stores.

London’s V&A Museum To Host Virtual Glastonbury Exhibition To Mark Anniversary
Music

London’s V&A Museum To Host Virtual Glastonbury Exhibition To Mark Anniversary

This year would’ve been the festival’s 50th anniversary.

Apple AirPods Pro Will Soon Come With Spatial Audio and Auto-Switch Function
Tech

Apple AirPods Pro Will Soon Come With Spatial Audio and Auto-Switch Function

Offering a movie theatre sound experience and easy switching between Apple devices.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.