For Gildas Loaëc and Masaya Kuroki of Maison Kitsuné, Slow and Steady Wins the Race

The co-founders detail how they created their all-in-one fashion house, record label and cafe.

By
listen
For Gildas Loaëc and Masaya Kuroki of Maison Kitsuné, Slow and Steady Wins the Race
Business of HYPE
4,930 Hypes 3 Comments

Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders, entrepreneurs and the realities behind the dreams they’ve built. For today’s episode, we sit down with Co-Founders of Maison Kitsuné, Gildas Loaëc and Masaya Kuroki.

Since 2002, Maison Kitsuné has been reinterpreting French classics through a chic and modern lens. The name derives from an amalgamation of two cultures — Maison is french for house and Kitsuné is japanese for fox (also their logo). The brand has a dual nature, calling upon inspiration from Japanese and Parisian influences thanks to the eclectic background of the two co-founders.

Born in Japan, Masaya moved to Paris when he was 12 and studied architecture while working at a thrift shop across the street from French native, Gildas, who had been working at a local vinyl store. They crossed paths while Gildas had been working with famed electronic duo Daft Punk, and when an opportunity to produce a movie in Japan arose, he brought along Masaya. While there, they birthed the idea of Maison Kitsuné — a clothing label and popular record music label. The two began “following the music everywhere,” DJing all over the world while simultaneously networking to build their clothing label. When asked bout fashion’s close affiliation with music, the co-founders emphasized that the two cultures were a necessity of each other, at a time when social media did not exist.

“DJing is part of the job. At that time, it was hard for us to tell people who we were. Every single party you would meet at least 100 people and share your music, culture and clothing. Those kids at the time that we met are still our customers today. It’s a slow grind, but the connections are stronger.”

While it took eight years for them to build their brand, the two are neither in a rush to expand rapidly, nor are they fixated on being in the spotlight. Instead, they are more focused on the slow grind of building a strong brand with the upmost attention to detail and careful curation that aligns with their Japanese-French aesthetic. The brand has built a repertoire of creating strong relationships within the fashion industry, rather than being a one-trick pony.

More than 15 years later, Maison Kitsuné now has numerous stores and cafes worldwide with hundreds of employees. They remain as a stronghold in today’s lineup of successful lifestyle brands. For Gildas and Masaya, every counterpart of their business was never a gimmick, but always about expressing their everyday life of music, clothing and cafes.

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Don’t forget to leave a comment and write a review. Feel free to ask Jeff any questions on Twitter @jeffstaple or via email at questions@businessofhype.com.

Read Full Article

What to Listen to Next

Ronny Chieng Likens Comedy to Playing With Dynamite

Ronny Chieng Likens Comedy to Playing With Dynamite

The actor-comedian tells us why he doesn’t want to be just the best asian comic, but the best comic all around.

Listen
3,456 Hypes 3 Comments

How Allbirds' Tim Brown Went From World Cup to "World's Most Comfortable Shoe"

How Allbirds' Tim Brown Went From World Cup to "World's Most Comfortable Shoe"

Allbirds’ Co-Founder tells us how he went from professional soccer to building a billion-dollar company.

Listen
6,616 Hypes 6 Comments

CJ Hendry Is Changing the Art World One Colored Pencil at a Time

CJ Hendry Is Changing the Art World One Colored Pencil at a Time

Breaking down her career, the artist explains why she wants to do more than just “put artworks on the wall.”

Listen
5,539 Hypes 4 Comments


Daniel Arsham Wants Us to Float In Time

Daniel Arsham Wants Us to Float In Time

The artist discusses his career trajectory and why it’s important to make art for everyone.

Listen
8,362 Hypes 10 Comments

Stay @ Home With Sean Wotherspoon

Stay @ Home With Sean Wotherspoon

Th Round Two co-founder on moving his shop to online, his collab with adidas and why he feels inspired by positivity during this time.

Listen
19,486 Hypes 21 Comments

Stay @ Home With Errolson Hugh

Stay @ Home With Errolson Hugh

The Acronym founder discusses whether or not the landscape has been changed for his futuristic clothing brand.

Listen
8,061 Hypes 6 Comments

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.