Last year, IKEA gave its FRAKTA bag a Pride month makeover, and now the celebratory piece returns in honor of the International Day Against Homophobia, Transphobia and Biphobia (IDAHOBIT) and the LGBTQ+ Pride month.
This year the bag has been renamed “STORSTOMMA,” and will be sold with all profits going towards local LGBTQ+ charities chosen by IKEA stores across the UK and Ireland.
IKEA’s rainbow-colored bag hopes to encourage people in acting against discrimination towards those of the LGBTQ+ community and to promote equal rights. The release of the bag falls in line with the IDAHOBIT on May 17 and Pride month in June, and will cost £1.50 GBP (approx. $1.84 USD).
Peter Jelkeby, country retail manager and chief sustainability officer, IKEA UK and Ireland, commented on the STORSTOMMA’s impact, saying, “We know that lockdown will disproportionately affect the LGBT+ community. With many isolated from their support networks, and with Pride celebrations postponed, it has never been more important to show our support and encourage everyone to provide a safe and welcoming space for members of the LGBT+ community and ‘be someone’s home’.”
IKEA is releasing the STORSTOMMA on the IKEA website on May 15. Take a closer look at the piece above.