Marine Serre Reveals Labor-Intensive Design Process in SS20 Campaign

Six short films go behind-the-scenes of designing denim, leather and more.

Fashion
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For her new Spring/Summer 2020 campaign, Marine Serre is giving a closer look at the labor-intensive process behind her avant-garde ready-to-wear pieces. Dubbed “REGENERATED,” the installment features six short films that take viewers behind the scenes of the label’s tedious means for selecting and crafting the coveted upcycled styles.

The videos walk through the sourcing and design process for denim, towels, scarves, crochet, bedsheets and leather. Each brief, two-minute rundown reveals loads of dead-stock and secondhand fabrics that the team shuffles through, before beginning the painstaking process of pattern-cutting, trimming, sewing, printing and so on.

“Recently, we started working with new suppliers that are sorting end-of-cycle garments,” Serre previously stated of the process. “They are using machines that recognize the fibers of the fabric and select what is cotton, not cotton, etc. The only thing the machines do not recognize and sort out directly is mixed fibers, so this automatically allows us to work only with good quality materials!”

After passing through many hands and evolving through several forms, the materials are transformed into unique, and often moon-embellished, luxury garments. “Overall it is a complex process, which is slightly different each time,” said Serre. “It was not easy to find factories to produce what we call ‘regenerated’ garments; we really had to go there, meet with owners, to convince them to work with us.”

See how it all goes down for denim in the video above or leather below. Head to Marine Serre’s YouTube page to watch the entire “REGENERATED” series now.

In other news for the brand, it recently released a sheer stretch top adorned with a tattoo-inspired print.

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