LVMH Pulls TAG Heuer, Hublot and Zenith From Baselworld 2020

Following in the footsteps of its other watch brand, Bulgari.

By
Fashion
4,866 Hypes 1 Comments

LVMH has announced that it is pulling all four of its watch brands out of Baselworld 2020, following in the footsteps of many other major watch companies.

Earlier this week it was reported that RolexPatek PhilippeChanel, Tudor and Chopard all decided to not just depart from Baselworld 2020, but to also start their own event in partnership with the Fondation de la Haute Horlogerie (FHH). A new event is expected to take place in Geneva in 2021 — coinciding with the Watches & Wonders show — which raises questions surrounding LVMH’s next move after also departing from Baselworld.

The LVMH brands in question are TAG Heuer, Hublot and Zenith, as well as Bulgari which had already announced its departure in February. Hodinkee suspects LVMH’s brands will join the five aforementioned watch companies in Geneva next year.

Although LVMH has yet to put any official plans in place, Bulgari CEO Jean-Christophe Babin is quoted in a press release published by the multinational corporation and conglomerate as saying, “Grouping the entire Swiss watch industry in a single location, Geneva — the historical capital of watchmaking — and around a single date, is a major opportunity to at last revive a sector that all too many divisions and divergent interests have weakened, compared to the rest of the luxury sector in which Bulgari is active and that is making much faster progress.”

For now, LVMH is still set to hold its own watch week in 2021 in Dubai, which will clash with Baselworld’s plans to also run its postponed event in January 2021.

In case you missed it, here is everything you need to know from LVMH’s Q1 report.

Read Full Article

What to Read Next

Bottega Veneta Unveils Intrecciato Leather AirPod Cases in Bold New Shades
Fashion

Bottega Veneta Unveils Intrecciato Leather AirPod Cases in Bold New Shades

Appearing in orange, red, blue, beige and gray.

Casablanca Wants to Bring Beauty Back to Fashion
Fashion 

Casablanca Wants to Bring Beauty Back to Fashion

Creative director Charaf Tajer discusses the brand’s search for elegance and upcoming New Balance collaboration.

Yoshitomo Nara Drops Special Edition Print for Dallas Contemporary
Arts

Yoshitomo Nara Drops Special Edition Print for Dallas Contemporary

One hundred percent of proceeds will benefit the museum’s programming.


The North Face References '80s Californian Climbers For "Retro Climb" Collection
Fashion

The North Face References '80s Californian Climbers For "Retro Climb" Collection

Denali fleeces, Mountain Jackets and more get a colorful overhaul.

Here Are the Takeaways From LVMH's Q1 Report
Fashion 

Here Are the Takeaways From LVMH's Q1 Report

“Down 15% compared to the same period in 2019.”

Damien Hirst Answers 98 Fan Questions in "From That Psychiatrist's Couch" Interview
Arts

Damien Hirst Answers 98 Fan Questions in "From That Psychiatrist's Couch" Interview

Taking place on Instagram Live while the artist stays at home.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.