YMC Partners With Bon Parfumeur to Launch First-Ever Fragrance

Featuring hints of rose, cedar and sandalwood.

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Fashion
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Fresh from its Farah collaboration, British label YMC has announced the launch of its first-ever fragrance. Working with Parisian atelier Bon Parfumeur, YMC has created a unisex scent named “Dirty Rose” which features spicy notes as well as hints of rose, cedar and sandalwood.

The ethos that runs throughout the collaboration is “an assertive attitude,” which is referenced in the combination of scents — also including cinnamon, geranium and bitter orange — that make up the fragrance. Additionally, the bottle’s engraved branding is designed to appear as a bold statement from the two brands.

“Dirty Rose” from YMC and Bon Parfumeur is set to launch on March 12, and will be available from the YMC web store and flagship stores.

In related news, cult skincare and fragrance label Haeckels has opened the doors to its first London store.

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