The Weeknd & READYMADE Come Together on an 'After Hours'-Themed Capsule
In lead up to the release of the Canadian artist’s fourth studio album.
Ahead of the release of After Hours, The Weeknd and READYMADE have come together on a limited-edition capsule centered around the aesthetic established for the project.
Carving out his own psychedelic visual path, the Canadian artist developed an evocative enigmatic persona centered around the night fueled sonics of his fourth studio album. Throughout promotions for “Heartless,” “Blinding Lights” and “After Hours,” The Weeknd has maintained a red-pigmented look centered around a bold red suit, emphatic hairstyle and specific facial hair accented by dizzying distortions fueled by bright neon lights.
Tapping the look synonymous with After Hours, The Weeknd and READYMADE have put together an array of long-sleeve and short-sleeve T-shirt options and special tour pass. Leading the special range is a black long-sleeve and a white short-sleeve T-shirt centered around exaggerated illustrations of The Weeknd set in front of the Las Vegas strip that informs much of the album’s aesthetic.
The other two tops are emblazoned with airbrushed takes on the cover art for “After Hours” with varying forms READYMADE branding appearing at the rear. Rounding up the capsule is an illustration marked Access Pass that comes with a digital download of the album, insures priority venue entry to the After Hours North American tour shows and access to future discounts
Priced between $10 and $48 USD, The Weeknd x READYMADE’s After Hours limited capsule collection is available on shop.theweeknd.com now for 48 hours only.
In case you missed it, ROSE IN GOOD FAITH and Lil Skies recently came together on a butterfly wing-inspired capsule.
