Pharrell and adidas Add to SS20 Collection With Crazy BYW 2.0

Pharrell and adidas Originals are continuing a long-running partnership with a colorful slate of SS20 footwear that’s now gaining one extra member: a warm-toned take on the Crazy BYW 2.0. Dressed in the same whimsical hues as the 0 to 60 STMT — the collection’s other standout silhouette — this low-cut Crazy BYW combines basketball and lifestyle inspirations in appealing fashion.

Equipped with a green, orange and soft pink print that almost looks airbrushed in nature, the mesh uppers put forth a welcoming look. The multitude of overlays are mainly split between earthy browns and oceanic blues, with sherbert-style orange appearing on the throat and a pop of soft pink on the heel tab.

Moving on, the midfoot offers an elongated oval-shaped piece that layers pink, brown and blue, providing an apt transition into the multi-piece midsole’s windswept peaks and orange/blue hues. A full-length BOOST footbed provides comfort, and peeks through on the medial side. Blue midfoot Torsion bars and rich, semi-translucent purple outsoles round off the look.

The Pharrell x adidas Crazy BYW 2.0 is set to release alongside the aforementioned 0 to 60 STMT on the adidas webstore come March 21, and will retail at $180 USD.

Although things are bright on the design front for adidas, they’re a bit more dark in the retail sector: the brand recently announced it would temporarily close its brick-and-mortar outposts due to the threat posed by the novel coronavirus. This announcement came a day after CEO Kasper Rorsted said that staying open “required courage, persistence and focus.”