Nike Japan is celebrating the coming of Spring with a vibrant cherry blossom-emblazoned Air Max 95, alongside other hi-tech NSW apparel as part of a small capsule. The lush pink motifs are a reference to hanami, a Japanese tradition where people acknowledge the coming of Spring by watching blossoming sakura trees. But beyond nodding to the national custom, much of the sakura graphics on the shoes have been pixelated, delivering a design that both embraces tradition and looks to the future.
The Air Max 95 has been given a bold “Premium Black/Racer Pink” colorway enlivened by a rich medley of pink palettes. Starting at the top of the shoe is a sparkly “airmax” patch logo, stamped over a breathable black mesh tongue. Covering the central forefoot are round black laces, complemented by thin ripstop eyelets that extend from under the topmost semi-translucent overlay. Vivid sakura graphics are placed over the central inner panel, followed by stacked strips of pixelated renderings below. Furthermore, a fluorescent Swoosh is seen at the rear quarter, while smooth speckled panels appear at the toecap and backstay. All of these details sit atop a black midsole that’s equipped with essential Air-sole cushioning.
Accompanying the sneakers is a light zip-up jacket, a T-shirt and a pair of shorts embellished with pixelated cherry blossom motifs. Each piece comes with bright pink “Nike” branding, complemented by “TYO” lettering to denote the Japan-exclusive capsule.
The Nike Air Max 95 “Premium Black/Racer Pink” and accompanying NSW apparel are currently available at atmos’ website, ranging from $34 – $160 USD.
For more footwear from Nike, check out the new Zoom X Vista Grind in “Night Aqua.”