Back in October, Jim Jones unveiled a Shula The Don-directed music video alongside Rick Ross and The Heatmakerz for “State of the Union.” The Dipset veteran has now returned with a brand new visual, this time for his track “Love of the Hustle,” bringing on the same director as the last video.
“Love of the Hustle” is the second track off the rapper’s most recent El Capo LP, with Trav offering up a featuring verse. Clocking in at a little under three and a half minutes, the song is doused in a sinister midtempo groove, laced with Latin percussion, airy background vocals, and driving basslines. Jones delves into a steady lyrical pocket with bars like “All my idols, they was false prophets/Talk about the plug, we ran off on the socket” and “Two hundred bucks for a watch, n*ggas would kill for the time/Every time I speak to my lawyer I’m gettin’ billed for the time.” Seamlessly blending with the song’s distinctive sound, the music video is set in tropical Miami, where Jim Jones and Trav are seen engaging in a daytime heist, followed by a lavish celebratory night later on.
Check out the Jim Jones’ latest visuals for “Love of the Hustle” above and scroll below for a listen on the track.