IKEA & Pizza Hut Launch Life-Size Version of Plastic "Tables" Found Inside Pizza Boxes

The collaboration we didn’t know we needed.

By
Design
71,727 Hypes 6 Comments

If you’ve ever ordered a pizza to-go, you might have noticed a tiny plastic table, called a pizza saver, inside the box. In a cheeky campaign with Ogilvy Hong Kong, IKEA unveiled a life-size version of the furniture item in collaboration with Pizza Hut Hong Kong. The newly introduced all-white Säva table boasts three legs and a circular top emblazoned with Pizza Hut’s logo.

Each table arrives in a humorous package that resembles a pizza box and, like other products, comes with details on how to assemble the product. IKEA illustrates a step-by-step process on unpacking the different parts, assembling the legs, calling Pizza Hut, receiving the pizza and placing it on the perfectly-sized table. Both brands teased the collaboration on social media, swapping posts of a Pizza Hut delivery driver asleep inside of a IKEA store and having a eureka moment in a boardroom with others.

Earlier this week, the Hong Kong division of IKEA and Pizza Hut teased a menu option centered around the furniture and home furnishing purveyor’s famed Swedish meatballs, the Swedish Meatball Pizza. “This campaign shows the playful side of Pizza Hut, and that our credentials can move beyond the kitchen into new and interesting collaborations with other brands,” said Wendy Leung, Marketing Director for Pizza Hut Hong Kong.

Take a closer look at the Säva table above. The table and pizza option are currently only available at Hong Kong IKEA and Pizza Hut locations.

In other design-related news, Misha Kahn is showcasing his sculptural furniture objects at New York’s Friedman Benda gallery until April.

Read Full Article

What to Read Next

The Berrics Follow the Olympic Skateboarders in "Pushing for Gold"
Sports

The Berrics Follow the Olympic Skateboarders in "Pushing for Gold"

Watch 21 skateboarders train for the 2020 Summer Games.

Carhartt WIP Launches SS20 GORE-TEX Infinium Goods
Fashion

Carhartt WIP Launches SS20 GORE-TEX Infinium Goods

Rain-ready jackets and caps offered in various patterns.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, GYAKUSOU, Fucking Awesome, Palace and more.


Tom Misch and Yussef Dayes Flex Their Chemistry on "Lift Off" Video
Music

Tom Misch and Yussef Dayes Flex Their Chemistry on "Lift Off" Video

Featuring Rocco Palladino.

Virgil Abloh and Jacob & Co. Announce Made-to-Order "Office Supplies" Jewelry
Fashion

Virgil Abloh and Jacob & Co. Announce Made-to-Order "Office Supplies" Jewelry

Elevating utilitarian paperclips into diamond-set necklaces, earrings and bracelets.

Palm Angels Releases Deconstructed Slip-On Sneakers
Footwear

Palm Angels Releases Deconstructed Slip-On Sneakers

Offered in black and white colorways.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.