HUMAN MADE has unveiled a new pop-up at Isetan Shinjuku in Tokyo. Dubbed “STYLE UP,” the project features an expansive spread of traditional Japanese silhouettes that were widely popular in the early Showa period, like a kimono jacket, furoshiki cloth, tenugui towel, messenger bag and uchiwa fan, to name a few, tweaked with contemporary influences. This capsule follows a previous lineup of collaborative goods with Girls Don’t Cry.
Featured is a series of button-ups, graphic T-shirts, long-sleeves and jackets, alongside other accessories like bags, sake cups and coin pouches colored in rich indigo, white and brown. The only exception is a bright yellow paper duck made as a Hariko figure — a traditional Japanese craft, over 400 years old, where numerous layers of washi paper are plastered atop a wooden frame and painted over. The garment comes with a smooth, glossy finish, stamped with “HUMAN MADE” branding on the body, while the duck’s eyes and beak are detailed in orange and black.
Another highlight is a navy Samue jacket. It boasts a rich indigo tint and a boxy fit with dropped shoulders and shortened cuffs. A tiny “HUMAN MADE” patch logo is woven over the central flap, complemented by a white duck print at the back, two waist pockets and tonal strings for tying up the front. Other pieces in the capsule, like the trio of hand-painted sake cups, beige wooden fan, wallet and azuma bag round-up the exclusive range.
HUMAN MADE’s exclusive “STYLE UP” capsule is currently available at Isetan Shinjuku from now until April 10, ranging from $9 – $314 USD.
3 Chome-14-1 Shinjuku
Shinjuku City, Tokyo, Japan
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HUMAN MADE®︎ At ISETAN SHINJUKU “STYLE UP” 伊勢丹新宿店メンズ館6階のプロモーションスペース「スタイルアップ」で本日3月25日（水）～4月10日（金）までHUMAN MADE®の “和” をテーマにした期間限定のポップアップストアを開催いたします。 展開アイテムはTシャツやロングスリーブTシャツ、風呂敷など全14アイテムをラインアップします。 From March 25 (Wednesday) to April 10 (Friday), a pop-up store for a limited time will be held on the 6th floor of the Isetan Shinjuku Men’s Building under the theme of “Wa” (Japanese harmony). The lineup includes 14 items including T-shirts, long sleeve T-shirts, and furoshiki.