fragment design & John Smedley Reunite for Essential T-Shirt Packs
From the label’s Sea Island Cotton line.
![Fragment Design John Smedley T shirt Pack minimal essentials plain white tee black three set hiroshi fujiwara sea island cotton logo graphic print branding twin thunderbolts basics](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2020%2F03%2Ffragment-design-x-john-smedley-t-shirt-pack-info-001.jpg?cbr=1&q=90)
![Fragment Design John Smedley T shirt Pack minimal essentials plain white tee black three set hiroshi fujiwara sea island cotton logo graphic print branding twin thunderbolts basics](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2020%2F03%2Ffragment-design-x-john-smedley-t-shirt-pack-info-002.jpg?cbr=1&q=90)
![Fragment Design John Smedley T shirt Pack minimal essentials plain white tee black three set hiroshi fujiwara sea island cotton logo graphic print branding twin thunderbolts basics](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2020%2F03%2Ffragment-design-x-john-smedley-t-shirt-pack-info-003.jpg?cbr=1&q=90)
![Fragment Design John Smedley T shirt Pack minimal essentials plain white tee black three set hiroshi fujiwara sea island cotton logo graphic print branding twin thunderbolts basics](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2020%2F03%2Ffragment-design-x-john-smedley-t-shirt-pack-info-004.jpg?cbr=1&q=90)
![Fragment Design John Smedley T shirt Pack minimal essentials plain white tee black three set hiroshi fujiwara sea island cotton logo graphic print branding twin thunderbolts basics](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2020%2F03%2Ffragment-design-x-john-smedley-t-shirt-pack-info-005.jpg?cbr=1&q=90)
![Fragment Design John Smedley T shirt Pack minimal essentials plain white tee black three set hiroshi fujiwara sea island cotton logo graphic print branding twin thunderbolts basics](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2020%2F03%2Ffragment-design-x-john-smedley-t-shirt-pack-info-006.jpg?cbr=1&q=90)
![Fragment Design John Smedley T shirt Pack minimal essentials plain white tee black three set hiroshi fujiwara sea island cotton logo graphic print branding twin thunderbolts basics](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2020%2F03%2Ffragment-design-x-john-smedley-t-shirt-pack-info-007.jpg?cbr=1&q=90)
![Fragment Design John Smedley T shirt Pack minimal essentials plain white tee black three set hiroshi fujiwara sea island cotton logo graphic print branding twin thunderbolts basics](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2020%2F03%2Ffragment-design-x-john-smedley-t-shirt-pack-info-008.jpg?cbr=1&q=90)
Back in November last year, fragment Design tapped John Smedley on a set of monochromatic knit crewnecks, a signature silhouette that Hiroshi Fujiwara himself wears often. Reuniting once again, the two labels are back, this time with three-pack T-shirts in white or black.
The T-shirt packs come in snug plastic sealed sleeves, glossed with “John Smedley” branding and fragment’s logos. As emblazoned at the bottom side of the packaging, the T-shirts are made in England. They are part of the John Smedley’s Sea Island Cotton line, a series of essentials made from a special Merino fabric that can hold out against up to 40°c in a wash cycle. Each pack comes with T-shirts that vary slightly in design. The first tee is kept relatively minimal, with tiny co-branding at the lower-left corner of the front and back. The second tee boasts the same design, except with different color logos. Finishing off the pack, the final tee comes with a bold print at the back, etched with the words “John Smedley’s SEA ISLAND COTTON” above “(FRAGMENT)” and the label’s twin lighting-bolts motif.
The fragment design x John Smedley Sea Island Cotton T-shirt packs will be available via in-store lottery. John Smedley’s website has the application form available now for those interested in participating. Retail price is set at ¥90,000 JPY (approximately $820 USD).
In case you missed it, check out fragment’s collaboration with Victorinox for a branded Swiss Army Knife.