Artilleriet Relaunches Jan Ekselius' Iconic Etcetera Chair From the '70s

In bold new colorways.

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Design
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Back in the 1970s, Jan Ekselius crafted the Etcetera chair as a prototype for his school’s workshop at the Royal College of Art in London. The furniture item’s wavy silhouette became a design icon of its time and has continued to keep its status ever since. Exhibited at Christie’s in London and Bukowskis in Stockholm, the Etcetera lounge chair, easy chair and footstool are now receiving a relaunch by Swedish design boutique Artilleriet.

Partnering with craftsmen experienced from the original manufacturing at J.O. Carlsson and Forsbergs in Småland, Sweden, Artilleriet is upholding the Etcetera’s high level of quality, while focusing on sustainable assemblage and production. The three-piece series will launch in a range of vibrant colorways, along with a new amber color chosen for its historical look and connection to the mood and tone of the ’70s.

The chair’s distinct shape reveals the ways in which bent steel and jute fabric can create fluid, organic forms — an integral part of Swedish design heritage. Now created with adjustable Pullmaflex for increased elasticity, Ekselius’ chairs further merge concept and comfort. “50 years ago I could never have had imagined that Etcetera would be this desired today,” Ekselius says.

Take a closer look at the Etcetera chairs in the gallery above. Ranging from 7,400 SEK (approx. $785 USD) to 22,600 SEK (approx. $2,400 USD), the entire series is available to purchase now on Artilleriet’s website.

In other news, Avi Gold’s Better™️ Gift Shop and Cynthia Lu’s Cactus Plant Flea Market have joined forces to create a bold Double Vision Smiley rug.

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Designed by Jan Ekselius in 1970, the Etcetera is often chosen to represent the distinctive design of the 70s. With its unmistakable design and incredible comfort it is a true design icon, again in production through a unique collaboration between Artilleriet and Ekselius. The knowledge and experience of the original production process has been applied in the production by craftsmen from masters of craft J.O. Carlsson and Forsbergs in Småland who have worked with highest attention to quality, details and sustainability. The production of Etcetera is a testimony of craftsmanship, love for design and the highest level of skilled manufacturing. The Series, containing three models: Easy Chair, Lounge Chair and Footstool, is available in seven colorways of Ecological Cotton Velour. Photo: @tidningen_nya_rum @fotografjonasgustavsson Styling: @ninni_lundblad #artilleriet #artillerietstore #etcetera

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