Diplo and Mad Decent label are well-known for making moves both playful and timely, two adjectives that neatly encapsulate the producer’s latest initiative. Mad Decent is joining forces with PizzaSlime for PizzaSlime Records, immediately launching with a new music video.
The first signee to PizzaSlime Records is indie artist Lonely God, whose “Marlboro Nights” is making waves on TikTok and currently enjoys over 30 million streams on Spotify. Appropriately, the new label is launching with a hazy, lo-fi clip for the brief, nearly minute-long track, directed by Amber Aslay, best known as Kylie Jenner‘s photographer.
“PizzaSlime is a movement -— they are ruthless, cutting edge and crazy on top of culture, Diplo said in a statement. “Mad Decent is teaming with them to help figure out what the music side is — the sound of the Pizzaslime brand — and bringing our two worlds, audio and visual, together.”
PizzaSlime’s Nicholas “Stoveman” Santiago continued, explaining that “this record label is an extension of our brand and we want it to work and flow in a similar way. … Mad Decent and Diplo have always been forward-thinking and at the frontline of culture. Them betting on us is something we are super grateful and excited for.”
Watch PizzaSlime records’ debut “Marlboro Nights” video above. Lonely God’s debut EP will launch via PizzaSlime Records later this year.