Late Apple co-founder Steve Jobs was a man with a keen eye for detail and a very specific taste when it came to his daily “uniform” of circular wire-rimmed glasses, a black turtleneck, relaxed fit stonewashed jeans, and his favorite New Balance sneakers: made-in-the-US 990s or 992s in gray. Due to his strict adherence to this signature look, Jobs became somewhat of an unwitting minimalist style icon. Now, German retailer 43einhalb is saluting the tech godfather’s influence in the sartorial space with a clever “One More Thing” editorial that spotlights the recently relaunched 992.
As the story goes, Jobs actually played a part in the launch of the 992 and the genesis of the 99X line as a whole. New Balance chairman Jim Davis has said that Jobs wrote him a personal letter stating that he wanted something to wear besides simple leather shoes. Ever the innovator, Jobs also included a drawing of what he desired from a shoe in his correspondence, and this rough sketch served as the basis for the 99X line’s future releases.
Based off of Jobs’ famous “Design is not just what it looks or feels like. Design is how it works ” quote, 43einhalb’s editorial showcases gray and tan takes on the 992 alongside Jobs’ personal effects — glasses, watches, sketchbooks etc — and his legendary Apple machines. With minimalistic, monochromatic color palettes, the images spotlight the inherent beauty and similar color palettes present on shoes and computers alike.
Both of these New Balance 992s have already released and sold out at most US retailers, but will hit 43einhalb’s webstore in the coming weeks. The retail price for each is set at $175 USD.