43einhalb Salutes Steve Jobs's Beloved New Balance 992 in "One More Thing" Editorial

Acknowledging the late Apple co-founder’s affection for — and assistance in creating — the classic silhouette.

By
Footwear
25,622 Hypes 17 Comments

Late Apple co-founder Steve Jobs was a man with a keen eye for detail and a very specific taste when it came to his daily “uniform” of circular wire-rimmed glasses, a black turtleneck, relaxed fit stonewashed jeans, and his favorite New Balance sneakers: made-in-the-US 990s or 992s in gray. Due to his strict adherence to this signature look, Jobs became somewhat of an unwitting minimalist style icon. Now, German retailer 43einhalb is saluting the tech godfather’s influence in the sartorial space with a clever “One More Thing” editorial that spotlights the recently relaunched 992.

As the story goes, Jobs actually played a part in the launch of the 992 and the genesis of the 99X line as a whole. New Balance chairman Jim Davis has said that Jobs wrote him a personal letter stating that he wanted something to wear besides simple leather shoes. Ever the innovator, Jobs also included a drawing of what he desired from a shoe in his correspondence, and this rough sketch served as the basis for the 99X line’s future releases.

Based off of Jobs’ famous “Design is not just what it looks or feels like. Design is how it works ” quote, 43einhalb’s editorial showcases gray and tan takes on the 992 alongside Jobs’ personal effects — glasses, watches, sketchbooks etc — and his legendary Apple machines. With minimalistic, monochromatic color palettes, the images spotlight the inherent beauty and similar color palettes present on shoes and computers alike.

Both of these New Balance 992s have already released and sold out at most US retailers, but will hit 43einhalb’s webstore in the coming weeks. The retail price for each is set at $175 USD.

Elsewhere in the world of New Balance, Shawn Yue recently took to his Instagram to tease the latest MADNESS x NB collaboration: three military-inspired colorways of the 327.

Read Full Article

New Balance 992 “Grey”

What to Read Next

The Avalanches Tap Rivers Cuomo and Pink Siifu for "Running Red Lights"
Music

The Avalanches Tap Rivers Cuomo and Pink Siifu for "Running Red Lights"

Paying tribute to the late David Berman.

Robert Nava's New Mythologies
Arts 

Robert Nava's New Mythologies

“Carefully done wrong.”

The Metropolitan Museum of Art Is Planning for a $100 Million USD Loss
Arts

The Metropolitan Museum of Art Is Planning for a $100 Million USD Loss

Reduced programming and potential layoffs due to the health crisis.


KEY!'s Had Enough of the Small Talk With "Let's Go"
Music

KEY!'s Had Enough of the Small Talk With "Let's Go"

Another offering from his upcoming ‘I Love You, Say It Back’ project.

Bonnaroo Reschedules Festival for September 2020 Due to Coronavirus Outbreak
Music

Bonnaroo Reschedules Festival for September 2020 Due to Coronavirus Outbreak

Originally set to take place from June 11 to 14.

Studio Visits: Empirical Spirits
Food & Beverage 

Studio Visits: Empirical Spirits

How the NOMA alumni are using flavored spirits to explore memory.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.