EXCLUSIVE: Moncler and RIMOWA Reunite for "REFLECTION" Luggage
A scrolling LED ticker allows for custom messages.
Moncler‘s far-flung collaborations have united the Italian luxury brand with talents as diverse as Rick Owens, Hiroshi Fujiwara and J.W. Anderson, establishing a who’s-who of the fashion industry’s brightest talents. The label’s latest partnership is with LVMH-owned RIMOWA, purveyors of premium luggage.
Headed by Alexandre Arnault, son of LVMH chairman Bernard Arnault, RIMOWA’s top-shelf suitcases have become bonafide travel essentials, thanks to cool-making partnerships with contemporary brands like Dior and AWAKE NY. Notably, Moncler and RIMOWA have partnered on two prior collaborations in 2013 and 2016.
As part of the Moncler Genius initiative, the 120-year-old luggage imprint has conceived the cutting-edge “REFLECTION.” a cutting-edge suitcase inspired by RIMOWA’s Original Cabin. An ultra-shiny mirror-like finish highlights both RIMOWA’s signature aluminum shells and Moncler’s glistening down jackets, with the latter company’s logo embedded in the front and rear of the grooved exterior to underscore the dual branding.
Complementing the gleaming polish are matte black handles, riveted corners, an internal silver packing cube set (finished in Moncler’s padded nylon) and a dark grey luggage tag and belt. Easily the most noticeable element of the design, however, is an LED screen at the front of the suitcase, which can be customized to taste. Displayed like a stock ticker, the scrolling text can be programmed by way of the accompanying “REFLECTION” app.
“RIMOWA is delighted to join Moncler for a project that pushes the boundaries of both houses’ frameworks,” said Arnault in a statement. “For us, Moncler Genius is a natural fit as it highlights some of RIMOWA’s most enduring values and links the innovative with the timeless. It’s been an exciting opportunity to exchange creative approaches and explore novel ways of integrating technology into modern travel.”
Expect Moncler and RIMOWA’s “REFLECTION” suitcase to launch in June 2020 by way of limited quantities at global boutiques and RIMOWA’s website.
Most recently, François-Henri Pinault, CEO of LVMH rival Kering, denied plans to acquire Moncler.
