Chromat Teams With Reebok for Colorful Instapump Fury Collection

Vivid hues, ombre-style fades and topographical detailing across 3 colorways.

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Footwear
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As part of its New York Fashion Week FW20 runway show, athletic womenswear brand Chromat rejoined Reebok to put forth three special takes on the Instapump Fury. Dressed in vivid hues and inspired by the gender-inclusive show space, this trifecta of styles artfully toes the line between colorful and gaudy — and each is packed full of special details.

Arriving in “Miami Red,” “Turf Teal,” and “Chromat Blue,” each pair uses rich base hues combined with bold overlays to put forth an undeniably striking style. Of special note is the “Miami Red,” which offers a duo of contrasting gradient fades: orange to pink on the upper, and yellow/orange/red on the synthetic cage.

Not to be outdone, “Turf Teal” presents a Sprite-like gradient, topographical patterns and a cool teal base, while “Chromat Blue” does away with upper fades, opting instead for rich dark colors, bold patterns and standout red accents. Although color palattes are decidedly divergent, all three styles utilize a uniform Pump fit system, embroidered Chromat branding on the toebox and a split two-piece midsole with a carbon fiber midfoot plate. DMX cushioning is also loaded in each heel for classic comfort.

This three-shoe collection follows up prior projects with Reebok, namely recent Sole Fury and Zig Kinetica collaborations. A release date has not been announced yet, but an arrival is likely this fall, accompanying Chromat’s actual FW19 collection.

For more recent collaborative projects from Reebok, check out Vetements’ latest take on the Spike Runner.

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The AW20 #Chromat2020 collection reimagines athletics as a gender inclusive space where athletes can compete as they are. When the Olympics were founded, women were not allowed to compete. Later, women were only allowed to participate in sports that were “compatible with their femininity and fragility,” but excluded from track and field. It wasn’t until the 1960s that women were even allowed to run the 800m race. Fast forward to present day: trans women, cis women, non-binary and intersex athletes are still punished for being ‘un-ladylike’ and some athletes are even forced into body modification and mutilation to continue pursuing their talent. World champions like Caster Semenya and Dutee Chand are penalized and banned for not conforming to the International Olymp*c Committee and International Association of Athletics Federations’ narrow definition of gender, which continues to change. In protest of the stringent and exclusionary gender binary that has come to define these sporting events, we are hosting a Chromat 2020 Team Training Session to visualize the future of gender fluid inclusion in sport. The #Chromat2020 Team debuts tomorrow at NYFW

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