Apple is Now Outselling the Entire Swiss Watch Industry

Smart Watches continue their phenomenal rise.

By
Watches
21,187 Hypes 25 Comments

Smart Watches have been on a phenomenal rise over the past few years, and Apple has dominated that market so much that its Apple Watch is almost synonymous with the accessory. Back in September, Apple entered the top five list, alongside Rolex and Patek Philippe, as the best-selling watch brands in the US by value. But it seems the company is showing no signs of slowing down. It’s just been announced that Apple has outsold the entire Swiss watch industry over the last year.

The compiled reports came from Strategy Analytics which estimated that Apple shipped out approximately 31 million units in 2019. It’s a whopping 36-percent leap over last year’s figures. In comparison, the Swiss watch industry, which includes such household names as TAG Heuer and Swatch, trailed behind with roughly 21 million units. These figures show a 13 percent decline for the Swiss watchmakers, pointing to how younger generations might prefer Smart Watches over traditional ones.

Executive director at Strategy Analytics Neil Mawston notes, “Analog wristwatches remain popular among older consumers, but younger buyers are tipping toward smartwatches and computerized wristwear.” Furthermore, fellow analyst Steven Waltzer added, “Apple Watch is delivering a better product through deeper retail channels and appealing to younger consumers who increasingly want digital wristwear. The window for Swiss watch brands to make an impact in smartwatches is closing.”

In other news, Timex has debuted its reissue-inspired 1979 Q Timex M79 Automatic.

Read Full Article

What to Read Next

Rolex Reportedly Accounts for 25% of the Entire Swiss Watch Industry's Annual Turnover
Watches

Rolex Reportedly Accounts for 25% of the Entire Swiss Watch Industry's Annual Turnover

Compared to the 22 percent in 2019.

Apple Is Developing a Flexible Wraparound Display for Its Smart Watch
Tech

Apple Is Developing a Flexible Wraparound Display for Its Smart Watch

Also possibly reducing the bezel down to 4-5mm.

Apple’s 2021 Development Conference Will Be Held Entirely Online
Tech

Apple’s 2021 Development Conference Will Be Held Entirely Online

Apple’s WWDC 2021 will run from June 7 to the 11.


Spotify Will Now Play on Apple Watch Without iPhone
Tech

Spotify Will Now Play on Apple Watch Without iPhone

Play your favorite tunes or podcasts without the extra weight.

Places+Faces Readies Its Pre-Spring 2020 Drop
Fashion

Places+Faces Readies Its Pre-Spring 2020 Drop

Focussing on graphic offerings.

Agent to Jordan, Ewing, Worthy & More Recounts Illustrious Career
Footwear

Agent to Jordan, Ewing, Worthy & More Recounts Illustrious Career

Superstar agent David Falk also talks about MJ’s first shoe deal and why he ultimately chose Nike over adidas and Converse.

'Gears of War' Lead Rod Fergusson Moves to Blizzard to Oversee 'Diablo'
Gaming

'Gears of War' Lead Rod Fergusson Moves to Blizzard to Oversee 'Diablo'

He worked on every ‘Gears’ title in the franchise.


1017 ALYX 9SM Introduces Its Striking Claw Belt Bag
Fashion

1017 ALYX 9SM Introduces Its Striking Claw Belt Bag

A bold contemporary technical design.

Best Coast Casts No Judgement in New Single "Different Light"
Music

Best Coast Casts No Judgement in New Single "Different Light"

The third single off their forthcoming studio album ‘Always Tomorrow.’

An Accessory Detail Marks AMBUSH's Chain T-Shirt
Fashion

An Accessory Detail Marks AMBUSH's Chain T-Shirt

A two-in-one option.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.