Nike and Tom Sachs Are Inviting You to Be a NIKECRAFT Mars Yard 2.5 Wear Tester
On top of the wear test, NIKECRAFT will also conduct further research on proper footwear care and sustainable production.
Nike and Tom Sachs have announced the “NIKECRAFT WEARTESTER PROGRAM” — a brand new two-part initiative that first allows consumers to indulge in testing out the Mars Yard 2.5 sneaker, and secondly requires the Swoosh team to dive deeper into proper footwear care and sustainable production.
Prior to this announcement, on-foot imagery of the next Mars Yard 2.5 floated around the web — one was of Sachs himself rocking them — but no hints or confirmations of an actual release were ever made. However, being the creative genius that he is, the New York-based artist has instead decided to take a different approach with its design process by getting his fans involved. The way it works is that a select number of athletes will be chosen to receive the shoes, jot down their experiences on how it wears and performs and log in their firsthand feedback accordingly. After that, the kicks will then be returned, sanitized, studied, repaired and reissued. The entire process is designed to shaping the future progress of this newest silhouette.
“With this particular challenge, we are engaging people to really think about this shoe and bring different perspectives, both culturally and environmentally,” says Sachs when reflecting on this new initiative. “This is an opportunity to invite a larger audience to really indulge in our favorite part of the process — learning about things and making stuff.
Up above, a tongue-in-cheek video is shown of Sachs and his colleagues doing their best job to wear the shoes to death by going the distance and testing the model over cinder blocks and nails on a treadmill, hammering its outsole and more.
For the wear test, applicants are required to submit a one-minute video via Instagram. More details can be found on the NIKECRAFT website.
In addition to this component, the NIKECRAFT team will also conduct further research on how to best care for sneakers, champion sustainability, maintain the material objects that one already owns, and wearing them into the ground.
Elsewhere in footwear, official photos of the Nike Kyrie 7 “Raygun” have emerged.
