Sake Finds a Home for Jack Phoenix's World of Characters in New Video Game

Introducing ‘Sakeworld.’

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Los Angeles-based brand Sake was created by the late Jack Phoenix, whose wild graffiti art has defined both its locally cut and sewn clothing as well as its Le Brea store. Now, the artist’s world of characters is coming to life in a new way with Sakeworld, a video game that’s been in development for three years.

Sakeworld will continue Phoenix’s legacy with his art, pastimes and love of music. A fan of Nintendo and old school beat ‘em ups, it only makes sense that his signature graffiti characters exist in the new vintage-inspired game. The graffiti art universe serves as the home for a wide-range of unexpected personalities, including rappers, aliens, junkie rabbit men and Jesus with a medical marijuana card. Users can play as rappers Chief Keef, Trippie Red, D Savage, Yung Bans or Rucci as they clean up the streets and defeat dozens of unique bosses.

graffiti beat em up nintendo vintage cheif keef 600 breeze music soundtrack los angles brand le brea store

The game’s soundtrack takes Sakeworld to a new level, with tracks from Chief Keef, 600 Breezy, D Savage, Hoodrich Pablo Juan, Fenix Flexin, Yung Bans, Yung Weej, Rucci, White John, Drakeo The Ruler and more. Exclusive music and modes will also be added over the next few months, including a new song from 600 Breezy in the first update.

graffiti beat em up nintendo vintage cheif keef 600 breeze music soundtrack los angles brand le brea store

Sakeworld is available now for Apple iOS and will be coming soon to Android, Xbox and PlayStation. Head to Sake’s website for more information.

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Courtney Kenefick
Courtney Kenefick Senior Creative Director

Courtney Kenefick is Hypebeast's Senior Creative Director and a writer based in Brooklyn, NY. A graduate of F.I.T., she cut her teeth as a fashion journalist before joining Hypebeast over seven years ago, where she leads the North American creative and branded content studio. As a writer, she enjoys covering fashion, fitness, running, and culture, with a particular passion for the intersection of sport and style. Her work is driven by a love of conversation and human connection, bringing a distinct and personal lens to everything she covers.

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