For decades football culture has influenced elements of fashion and contemporary aesthetics. 2020 has already seen a string of successful releases from the likes of PSG and Jordan‘s on-going collaboration to adidas and Pharrell Williams’ Human Race football kits. Leicester City Football Club is the latest team to test the waters of fashion with the Japanese juggernaut atmos, coming together to launch a range of natural tie-dyed T-shirts. The collection aims to accommodate a new generation of fans who are merging contemporary aesthetics with football culture.
All produced via a sustainable manufacturing process in Thailand, the T-shirts feature original patterns through a complex natural dying technique. The ‘Fearless Collection’ taps into Thai craftsmanship and promotes eco-friendly practices, enlisting three local communities to construct each shirt. With the ‘Blue Stripe’ T-shirt being produced in Sakon Nakhon, the ‘Yellow Harmony’ shirt from Lampoon and the ‘Cloud Navy’ shirt from another Lampoon district.
Additionally, the T-shirts’ colors are all plant-based from Indigo, Ebony tree and red soil, all locally sourced from the regions.
The T-shirts will be available in seven countries worldwide; Japan, the USA, South Korea, Malaysia, Indonesia, Philippines, Thailand, and the UK from December 5. Head over to atmos’ website to shop the collection. Alternatively, the collection will also be available on Leicester City Football Club’s webstore and King Power’s website.