KITH, Nike and the New York Knicks Connect for Multi-Dimensional Footwear and Apparel Collection
One time for the city that never sleeps.
Globally recognized streetwear imprint KITH has linked up with Nike and the New York Knicks to unveil a multi-dimensional apparel and footwear collection. Hot off the heels of revealing a Christmas-themed capsule made alongside ever-popular cereal brand Lucky Charms, Ronnie Fieg and his crew pivot their focus towards the basketball world just days before the commencement of the 2020-2021 NBA season.
For the campaign, the three parties appropriately enlisted Juelz Santana, Jim Jones and Cam’ron — three iconic members of the Harlem-based hip hop group Dipset — to model the off-court pieces and spit a verse (shown below) at center floor of Madison Square Garden. Navy, white and orange — signature colors of the NBA franchise that calls “The Mecca” home — serve as the foundation for the collection as they apply to an array of hoodies, sweatpants, tees and crewneck sweaters. Hoodies and sweatpants are each treated with all-over Nike checks, while the rest of the tops feature KITH classic box logo stacked underneath a Swoosh. Furthermore, a water-repellent track jacket in addition to a duo of two New Era 59Fifty hats that carry co-branded logos will be included in the assemblage
The most anticipated item certainly falls within the footwear category as a collaborative Nike Air Force 1 Low release is on the way. Visually, it borrows the exact oversized/gradient Swooshes from the Nike AF1 “Taiwan”, only it flips its schemes to alternate with Knicks hues. “NYC” fittingly lands towards the heel for an extra dose of Big Apple-inspired flair.
A special City Edition uniform designed by the KITH team that spells out “The City That Never Sleeps” is also incorporated in this partnership, but it isn’t showcased on the Dipset artists here.
Interested in purchasing? The KITH x Nike x New York Knicks Collection drops on December 18th at all KITH shops and at 11AM EST on KITH’s website.
Elsewhere in fashion, Denim Tears revealed an apparel collection dedicated to former heavyweight boxing champion Jack Johnson.
