hummel Returns to Normality for Football-Inspired SS21 Lookbook
Spotlighting key locations around the home of Everton Football Club.
In a year that’s seen rituals and routines disrupted across the globe, Danish sports label hummel now looks ahead to 2021 by offering up a reminder of what football fans hope to welcome back in the coming months.
Spotlighting key locations across the Goodison Park area — the home of Everton Football Club — hummel’s “Game Day” editorial serves up a glimpse of its forthcoming lifestyle collections while also revisiting places missed by fans throughout a disrupted football season.
The club’s home, away and training shirts — each of which have been crafted by hummel — are styled alongside the brand’s SS21 apparel, as well as pieces from its hummel HIVE line. Alongside the apparel is the brand’s Reach LX6000 and LX3000 sneakers, both of which made their debuts earlier this year.
hummel’s Spring/Summer 2021 collection will launch mid-February 2021 and will be available from the brand’s online webstore.
In other news, Balenciaga’s “soccer” sneaker tackles “Fluo Yellow” with ease.
