Cash App Enters the Streetwear Market with Line of Graphic-Covered Essential Pieces

“Cash by Cash App” consists of vibrant hoodies, tees and tracksuits, all available for purchase through a unique 3D experience.

By
Fashion
8,218 Hypes 9 Comments

“It’s all about the Benjamins,” as the old adage goes, and Cash App has become the go-to way to send and receive money for millions around the globe today — becoming so popular along the way that it’s even been immortalized in songs by Roddy Rich, City Girls, Iggy Azalea and more. Now, Cash App is nodding to its place in youth and streetwear culture with Cash by Cash App, a brand-new apparel collection inspired by the vibrancy of its youthful base.

Made up of gender neutral sweatshirts, T-shirts, track jackets and other essential pieces, Cash by Cash App offers vibrant colors, intricate patterns and clever graphics designed in house by Cash App’s own Brand Studio team. Standout items include a wavy, warped tracksuit that blends blue, pink and neon hues, a black crewneck sweatshirt covered from collar to cuff in colorful creatures, and even a hybrid hoodie dress that boasts an illustration of hands with their nails painted Cash App green. The playful intertwining of themes and symbols that relate to money (like the Eye of Providence) appear throughout the collection as well.

The first drop from Cash by Cash App is available now via an interactive 3D experience on the CashByCashApp.com, with more drops set to occur until February 2021. Customers that pay with their Cash App can receive 25% off of their purchase.

Read Full Article

What to Read Next

Official Look at the sacai x Nike Vaporwaffle "Tour Yellow"
Footwear

Official Look at the sacai x Nike Vaporwaffle "Tour Yellow"

“Brazil” vibes land on Chitose Abe and Nike’s latest double-stacked sneaker offering.

KICKS LAB. and Reebok Create the Ultimate OG Instapump Fury Mashup
Footwear

KICKS LAB. and Reebok Create the Ultimate OG Instapump Fury Mashup

Combining five original Instapump Fury colorways for a compelling “What The” style.

LIZWORKS Enlists Acclaimed Artist Rashid Johnson for Jewelry Collection
Fashion

LIZWORKS Enlists Acclaimed Artist Rashid Johnson for Jewelry Collection

Gold and titanium pieces etched with the artist’s ‘ANXIOUS MEN’ series.


Official Look at the Nike Air Max 95 "Neon"
Footwear

Official Look at the Nike Air Max 95 "Neon"

One of the most seminal Air Maxes ever, the “Neon” is coming back for the holiday season.

ASUS Dives Into the World of PC Building With John Mayer and Mods By Ben
Tech 

ASUS Dives Into the World of PC Building With John Mayer and Mods By Ben

Presented by ASUS
Celebrating its inaugural PC DIY Day with a livestreamed event.

Michael Jordan's Jordan Centre Court From 'The Last Dance' Set For Retail Release
Footwear

Michael Jordan's Jordan Centre Court From 'The Last Dance' Set For Retail Release

Originally believed to be a Jordan Brand F&F exclusive.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.