bentgablenits' "Nike Pretty Babies" Artfully Examines Swoosh Branding
Bringing out new beauty and quality to a limited selection of vintage crewneck sweaters.
Following its “Carhartt” collection, upcycling imprint bentgablenits is now readying the release of its latest “Nike Pretty Babies” collection.
Turning its focus back on Nike, the upcoming range investigates the sportswear giant’s iconic Swoosh branding with an artful lens. “Pretty Babies” serves as a loose reference to Korean sculptor and installation artist Do Ho Suh, best known for his works across various media that explore the concept of space and home. Suh’s career has mostly focused on developing a subject not in a concrete manner rather an ethereal representation.
Building on the same outlook, the Canadian name brought out new beauty and quality to a limited selection of vintage Nike crewneck sweaters. Referencing each garment’s past life, “Nike Pretty Babies” sees bentgablenits take on a collision of iconicism and codes of art.
The sweaters are all marked with a globe design constructed of graphic print fabric base obscured by a vintage tulle sheer covering. The textural decorations are further accented by textile flowers, hand-knit elements, fabric netting and graphic marked scraps. Through a contemporary outlook, bentgablenits has once again repurposed forgotten treasures in hopes of igniting a cycle that understands the environmental consequences tied to fashion.
Check out the “Nike Pretty Babies” collection above and look for the release to be available on bentgablenits’ website December 4, 2 p.m. EST.
For more contemporary fashion, “Honor the Past, Embrace the Present” inspires GORT’s FW20 collection.
