bentgablenits' "Nike Pretty Babies" Artfully Examines Swoosh Branding

Bringing out new beauty and quality to a limited selection of vintage crewneck sweaters.

By
Fashion
4,994 Hypes 4 Comments

Following its “Carhartt” collection, upcycling imprint bentgablenits is now readying the release of its latest “Nike Pretty Babies” collection.

Turning its focus back on Nike, the upcoming range investigates the sportswear giant’s iconic Swoosh branding with an artful lens. “Pretty Babies” serves as a loose reference to Korean sculptor and installation artist Do Ho Suh, best known for his works across various media that explore the concept of space and home. Suh’s career has mostly focused on developing a subject not in a concrete manner rather an ethereal representation.

Building on the same outlook, the Canadian name brought out new beauty and quality to a limited selection of vintage Nike crewneck sweaters. Referencing each garment’s past life, “Nike Pretty Babies” sees bentgablenits take on a collision of iconicism and codes of art.

The sweaters are all marked with a globe design constructed of graphic print fabric base obscured by a vintage tulle sheer covering. The textural decorations are further accented by textile flowers, hand-knit elements, fabric netting and graphic marked scraps. Through a contemporary outlook, bentgablenits has once again repurposed forgotten treasures in hopes of igniting a cycle that understands the environmental consequences tied to fashion.

Check out the “Nike Pretty Babies” collection above and look for the release to be available on bentgablenits’ website December 4, 2 p.m. EST.

For more contemporary fashion, “Honor the Past, Embrace the Present” inspires GORT’s FW20 collection.

Read Full Article

What to Read Next

Richardson's FW20 "Glyph" Is an Ode to Artist Bridget Riley
Fashion

Richardson's FW20 "Glyph" Is an Ode to Artist Bridget Riley

Emphasizing textured prints, delicate tartan fabrics and more.

"Pandemic" Chosen as Word of the Year by Merriam-Webster and Dictionary.com
Entertainment

"Pandemic" Chosen as Word of the Year by Merriam-Webster and Dictionary.com

Searches for the word skyrocketed 115,806 percent this year.

Ralph Lauren’s 90s Archives Inspires a Capsule With Mytheresa
Fashion

Ralph Lauren’s 90s Archives Inspires a Capsule With Mytheresa

A 12-piece collection of reinterpreted apparel and accessories.


Xiaomi Sold Four Million More Smartphones Than Apple Last Quarter
Tech 

Xiaomi Sold Four Million More Smartphones Than Apple Last Quarter

The American tech giant drops down to fourth place on the sales rankings.

21 Savage Earns 20 New Gold and Platinum Certifications
Music

21 Savage Earns 20 New Gold and Platinum Certifications

For cuts that appeared on ‘i am > i was’ and ‘Issa Album.’

HODINKEE Joins Swatch for GX407 Stirling Rush-Inspired Sistem51 Generation 1990
Watches

HODINKEE Joins Swatch for GX407 Stirling Rush-Inspired Sistem51 Generation 1990

The fifth collaboration between the ‘Dink and Swatch.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.