AMBUSH Salutes Basketball Culture with New Nike NBA Capsule

The collection’s theme may be hoops, but it’s centered around a Dunk High that draws from Japanese automotive lifestyle.

By
Footwear
26,500 Hypes 17 Comments

After its special Dunks were first teased at the Swoosh’s Future Sport Forum in February, official details for the latest AMBUSH x Nike capsule have been unveiled. A basketball and automotive-inspired assemblage from the mind of AMBUSH founder YOON, the offerings are centered around the colors of the NBA‘s Los Angeles Lakers and Brooklyn Nets. Apart from the interesting street-meets-sport style and recognizable colors, YOON’s latest collaborative project is also a unique milestone: it’s the first time that a female designer has worked in tandem with Nike and the NBA.

When choosing the Lakers and Nets — two influential teams from different coasts, both steeped in basketball and street culture — as the centerpieces of her collection, YOON referenced women’s street style in the ’90s. “I thought of all these amazing and strong female characters from the ’90s who would come out in men’s clothes,” she said. “I wanted to see how we could carry that attitude, but bring in more feminine forms.”

A high-cut Nike Dunk in white and black is the crown jewel of the collection. Though the yin and yang colorblocking is inherently, intentionally simple, the build is not. The overall silhouette is both elongated and heightened, with a signature detail arriving via rubberized midfoot Swooshes that jut out well behind the heel. This piece is directly inspired by motorcycle tailpipes. “I thought, ‘how can I make the shoes almost look like this moving thing?’” said YOON.

On the apparel front, all pieces are done up in a Lakers purple and gold or a Nets black and white. Two sizable puffer jackets are adorned with gigantic team wordmarks, while warm-up pants are given a winterized twist by way of insulated liner and double color waistband — the latter of which aims to replicate the look of game shorts peeking out from under pre-game warm up suits. Tight-fitting longsleeve tops round off the offerings by nodding to the aesthetic of classic jerseys. “The project began with a conversation about making women feel proud to represent their favorite teams,” sid YOON. “We were considering how to balance the culture of the sport without losing style.”

The AMBUSH x Nike NBA capsule is set to release on the Nike webstore and Nike SNKRS come December 11. Retail prices have yet to be announced.

For more sneaker-related news, check out the latest installment of HYPEBEAST’s weekly Best Footwear Drops list.

Read Full Article

What to Read Next

Kevin Durant and NBA 2K Shake Hands On Long-Term Partnership
Gaming

Kevin Durant and NBA 2K Shake Hands On Long-Term Partnership

HYPEBEAST spoke to the two-time NBA champion about his aspirations for the game’s development, his favorite player in 2K to play with besides himself and more.

Carhartt WIP to Release a Capsule Inspired by the French Classic 'La Haine'
Fashion

Carhartt WIP to Release a Capsule Inspired by the French Classic 'La Haine'

The collection pays tribute to the film, which spotlighted still-resonant issues of class, vengeance and police bruality.

Nike LeBron 8 Retro Gets a Lakers-Inspired Makeover
Footwear

Nike LeBron 8 Retro Gets a Lakers-Inspired Makeover

A fitting tribute to the 2019-2020 NBA Champions.


A Cannabis Brand Has Just Released a Pack Named After Nate Robinson
Entertainment

A Cannabis Brand Has Just Released a Pack Named After Nate Robinson

Named the “Night Night Nate” pack.

KAWS Found His Own Ways of Coping Through 2020
Arts 

KAWS Found His Own Ways of Coping Through 2020

The artist remarks on his year, AR, Apple’s latest drop and more in our exclusive interview.

Cyber Monday Was the Biggest U.S. E-Commerce Day Ever — and Still Fell Short of Predictions
Fashion 

Cyber Monday Was the Biggest U.S. E-Commerce Day Ever — and Still Fell Short of Predictions

At $10.8 billion USD, consumer spending was below the $12.7 billion USD Adobe Analytics predicted, but noteworthy trends did emerge.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.