All Blues Opens Flagship Store in Stockholm
Converting a 19th Century space into a minimalist retail location.
Swedish jewelry label All Blues has officially opened its first retail location with a new flagship space in Stockholm. The store itself is located in the center of Stockholm, with All Blues converting the 19th Century building into a minimalist space through its collaboration with architect Jack Dalla Santa.
The stand-out feature of the store is its height after Fredrik Nathorst, All Blues’ creative director, and Dalla Santa converted the two-story space into one cavernous room. At the center of this room is a glass house that acts as a cabinet for the label’s jewelry collection. The glass contrasts with other materials such as mirror, steel and a white terrazzo floor to create the space’s minimal aesthetic.
Speaking about the space, All Blues co-founder Jacob Skragge explained, “This was also the first place we found where we didn’t feel a need to compromise, and while the circumstances are very different from what we anticipated when signing, we’re incredibly happy to finally showcase the entire All Blues experience.” The label’s creative director and co-founder Fredrik Nathorst discussed the design process, adding, “We’ve spoken a lot about choreography and movement while planning the store; how we could create an experience beyond shopping and have visitors interact with the space. The initial process was very much text based and non-visual, focusing on philosophy rather than aesthetics.”
Take a look inside All Blues’ Stockholm flagship in the gallery above. The space is open now, and you can also shop its collections via the All Blues web store.
In related news, Hatton Labs presented a new collaboration with Chinatown Market last month.
Birger Jarlsgatan 2
114 34 Stockholm, Sweden