Stephen Curry and Under Armour Announce the Launch of Curry Brand

At last, the three-time champion gets his own signature imprint.

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Footwear
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Stephen Curry is slated to make his glorious return to the hardwood for the 2020-2021 NBA season, and he’s going to have some new gear accompany him on his quest for his fourth ring. In much similar fashion to the way Michael Jordan created his own brand with Nike, the Golden State Warriors‘ marksman is aiming to follow in his footsteps by teaming up with Under Armour to launch his own standalone imprint: Curry Brand.

As expected, the court-ready line will feature a whole new range of footwear, apparel pieces and hoops accessories, all of which are adorned with the two-time MVP’s newest signature logo, but that simply just one piece to the puzzle. In addition to new product releases, multiple philanthropic initiatives will be put into motion in effort to reach 100K youth athletes globally by 2025. All are basketball oriented and involve goals of creating at least 20 safe playgrounds to play, supporting 125 programs that impact young athletes, and delivering opportunities to train and develop more than 15,000 coaches.

When speaking on the newest project, Curry stated:

“Curry Brand is all about doing good in everything that we do…I’ve tried to embody that in my own actions, and I think it’s also something that other people can really get behind no matter where they are in life or what their goals are, sports or otherwise. We all have the ability to impact the next person and to give back in some way, and that’s more important now than ever before.”

The NBA All-Star’s newest venture will release apparel on December 1 followed by the initial Curry 8 drop on December 11 via Under Armour.

Recently, Under Armour announced its $1.4 billion USD revenue for Q3.

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