MEANSWHILE To Open Very First Tokyo Flagship
Take a peek at the orange-oak interior.
MEANSWHILE will soon be opening the doors to its first flagship store in Tokyo. Nestled in quaint Komazawa in Tokyo, the new space is filled with clean interiors that reflect the brand’s design ethos “closest tool to the body,” a philosophy the brand believes will help individuals “personalize their style” by offering clothes that “transform and adapt with wear.”
Utilitarian touches of concrete, mortar and metal dominate the main structures of the store, while warm notes of orange oak provide a bold contrast to the space’s look and feel. Designer Naohiro Fujisaki curated the store’s furniture, many of which have been modified and repurposed from their original form, mirroring the brand’s affinity for modulation and functionality. To celebrate the store’s opening, MEANSWHILE will be offering exclusive graphic T-shirts that reference alphanumeric MGRS (Military Grid Reference System). The front of the piece will come with a small “MEANSWHILE” logo, while the back will be printed with MGRS coordinates of the shop.
MEANSWHILE’s new flagship store will be opening on November 14, where the label’s exclusive T-shirt will be available for ¥6,000 JPY (approximately $57 USD).
For more from MEANSWHILE, check out the label’s eclectic SS21 runway show from Rakuten Fashion Week.
MEANSWHILE
4-20-3 Komazawa
Setagaya-ku, Tokyo
12 p.m. – 7 p.m.
+03 6413-8995
