Hanon and adidas Consortium Serve up Superstitious ZX420 "Luck of the Sea"

Inspired by the folklore of Scotland’s famed North Sea.

By
Footwear
3,284 Hypes 2 Comments

Scotland’s North Sea is surrounded by superstitions, folklore and rituals, all established over a period of centuries by the sailors and fisherman that make their living on it, so Hanon and adidas Consortium are bringing those tales to life with a ZX420 “Luck of the Sea.” Much like the stories they encapsulate — whistling in the direction of the wind, putting a certain foot forward or never saving a man overboard — the superstitious sneakers are resplendent with meaning.

Uppers mix gray, brown and soft tan mesh and suede pieces, and feature bright blue accents as any sea-worthy shoe should. These are displayed on the throat and Three Stripe overlays, while the left shoe adds a flame graphic on its tongue and heel to replace the standard adidas Trefoil on the right shoe.

Look to the inside of the tongue on the left shoe, and you’ll also see a “Right Foot First” graphic, nodding to the old sailor’s superstition of always boarding your boat with the right foot in front of the left foot. Rich blue-green is present on the collar lining and the midsole, where it works with another dash of bright blue to finish the look. The “Luck of the Sea” also comes with a “lucky coin” that’s nestled in the hangtag.

The Hanon x adidas Consortium ZX420 “Luck of the Sea” will release on the Hanon webstore come November 27. The MSRP is set at £100 GBP (approximately $133 USD).

For more from the world of adidas, check out Packer and adidas Consortium’s brand new Ultra4D, the first-ever Ultra4D collaboration.

Read Full Article

What to Read Next

MAD Architects' YueCheng Courtyard Kindergarten Presents a Playfully Inorganic Landscape
Design

MAD Architects' YueCheng Courtyard Kindergarten Presents a Playfully Inorganic Landscape

A hybrid of old Beijing and swirling environs.

Behind the HYPE: How Takashi Murakami’s 'Flowers' Became a Pop Culture Symbol
Arts 

Behind the HYPE: How Takashi Murakami’s 'Flowers' Became a Pop Culture Symbol

The smiling floral motif synonymous with the Japanese artist also has its darker origins.

Spotify Loves You. Will Everyone Else?
Music 

Spotify Loves You. Will Everyone Else?

How the streaming platform’s playlists became a market-shifting force in the music industry.


Reebok Question Mid "Court Green" Salutes Old-School Philadelphia Eagles Jerseys
Footwear

Reebok Question Mid "Court Green" Salutes Old-School Philadelphia Eagles Jerseys

With a jersey-like mesh upper, vibrant green accents and gridiron pattern-printed insoles.

Anwar Carrots Designs Limited-Edition Holiday Sweatshirt With Grey Goose
Fashion 

Anwar Carrots Designs Limited-Edition Holiday Sweatshirt With Grey Goose

Presented by Grey Goose
Introducing a fresh and festive collaboration.

fragment design and Braun Collaborate on Clocks to Launch Dieter Rams Exhibition in Japan
Design

fragment design and Braun Collaborate on Clocks to Launch Dieter Rams Exhibition in Japan

“LESS BUT BETTER Dieter Rams: The World of Braun and Vitsœ” will also showcase Rams’ original designs.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.