Fear of God‘s love for the sport of basketball has never been in question, as founder Jerry Lorenzo has leveraged his relationship with
Influenced by retro on-court style, Lorenzo channels vintage garments with his latest Nike partnership, modeled in the campaign imagery by New Orleans Pelicans point guard Frank Jackson. The Swoosh’s high-tech production capabilities grant the slouchy jersey shirts and baggy shorts cutting-edge textiles, without sacrificing the collections throwback motif or Lorenzo’s signature slouchy silhouettes.
A boxy bomber jacket, short-sleeved shirt, adjustable track pants and tall white socks ensure the capsule is equally wearable to conventional FoG collections, though the occasional NBA logos that grace the goods ensure that they remain rooted in basketball heritage.
“These garments provoke a subconscious desire,” Lorenzo said in a statement. “Each references an authentic piece of an athlete’s wardrobe; these are functional items that have become iconic because of the effortless cool of the people who wore them in the ’80s and ’90s. It was different then, it wasn’t so much about the garments in the way that it is today. It was really about the guys. They could have been stepping on the backs of their shoes, because they just didn’t feel like putting them on… but it just looked so cool.”
Nike has more special basketball goods coming up, as evidenced by Yoon Ahn’s recent AMBUSH collaboration teaser.