Shoot Some Holiday Hoops in Fear of God's Latest Nike Collection

Classic basketball staples reimagined.

By
Fashion
24,651 Hypes 17 Comments

Fear of God‘s love for the sport of basketball has never been in question, as founder Jerry Lorenzo has leveraged his relationship with Nike to create plenty of hoop-ready sneakers and apparel since the two first united in 2018. The latter category is set to receive a shot in the arm for the holiday season, with Fear of God again issuing a selection of covetable Nike Basketball wearables.

Influenced by retro on-court style, Lorenzo channels vintage garments with his latest Nike partnership, modeled in the campaign imagery by New Orleans Pelicans point guard Frank Jackson. The Swoosh’s high-tech production capabilities grant the slouchy jersey shirts and baggy shorts cutting-edge textiles, without sacrificing the collections throwback motif or Lorenzo’s signature slouchy silhouettes.

A boxy bomber jacket, short-sleeved shirt, adjustable track pants and tall white socks ensure the capsule is equally wearable to conventional FoG collections, though the occasional NBA logos that grace the goods ensure that they remain rooted in basketball heritage.

“These garments provoke a subconscious desire,” Lorenzo said in a statement. “Each references an authentic piece of an athlete’s wardrobe; these are functional items that have become iconic because of the effortless cool of the people who wore them in the ’80s and ’90s. It was different then, it wasn’t so much about the garments in the way that it is today. It was really about the guys. They could have been stepping on the backs of their shoes, because they just didn’t feel like putting them on… but it just looked so cool.”

The latest Fear of God collaboration hits Nike’s website and select stores on November 19.

Nike has more special basketball goods coming up, as evidenced by Yoon Ahn’s recent AMBUSH collaboration teaser.

Read Full Article

What to Read Next

Daniel Arsham Unwraps New 'Bronze Eroded Jupiter' Sculpture Edition
Arts

Daniel Arsham Unwraps New 'Bronze Eroded Jupiter' Sculpture Edition

Hand-finished with a custom Tiffany Green patina.

Check Out the Patent Leather-Covered Air Jordan 1 "Black/Metallic Gold"
Footwear

Check Out the Patent Leather-Covered Air Jordan 1 "Black/Metallic Gold"

A standout high-gloss style from the Jumpman’s Holiday 2020 retro lineup.

NADA Miami 2020 Diversifies Its Virtual Fair With Over 90 International Galleries
Arts

NADA Miami 2020 Diversifies Its Virtual Fair With Over 90 International Galleries

Including physical previews and programming.


Dover Street Market NY Will Debut a Capsule Collection Aimed at Relieving Student Debt
Fashion

Dover Street Market NY Will Debut a Capsule Collection Aimed at Relieving Student Debt

The collection, State University of Free Education Fund, takes aim at rising tuition costs and the impact of financial stress on graduates.

Nike Announces a Release Date for the Kobe 5 Protro "Bruce Lee" and "Bruce Lee Alternate"
Footwear

Nike Announces a Release Date for the Kobe 5 Protro "Bruce Lee" and "Bruce Lee Alternate"

Inspired by Kobe Bryant’s admiration of Bruce Lee and his Jeet Kune Do philosophy.

James Jean Pays Homage to Leonardo da Vinci in Latest Print Edition
Arts

James Jean Pays Homage to Leonardo da Vinci in Latest Print Edition

Putting a surrealist spin on the Renaissance master’s ‘Lady with an Ermine.’

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.