Emporio Armani Illustrates Intricate Manufacturing Process Through Dance

Emporio Armani is challenging traditional textile manufacturing conventions for its innovative R-EA capsule collection, disrupting the fashion industry with a fully transparent and traceable collection crafted from recycled, regenerated and organic materials.

The collection draws inspiration from workwear elements while the designs incorporate the brand’s iconic logo and “I’m Saying Yes to Recycling” slogan, producing a genuinely extensive range. 

HYPEBEAST’s latest campaign explores the R-EA collection’s form and function by drawing parallels between choreographed routines and the sustainable offering’s intricate manufacturing process. Following four contemporary dancers as they translate the mechanical functions used to produce the R-EA collection into free-flowing performances. 

The film showcases an array of male and female looks, from oversized parkas and windbreakers to minimal black shorts and cropped double-breasted jackets, the collection is finished off with a pair of matt black sunglasses made with regenerated plastic and lenses composed of bio-based materials. Adding to the exclusive black color palette is a matt black watch constructed from sustainable materials with contrasting design details in ecru and burgundy.

The Emporio Armani R-EA collection will be exclusively available on HBX from November 2 before arriving at Emporio Armani flagship stores on November 9.

Head over to Emporio Armani’s website for your chance to grab a piece.