Emporio Armani Illustrates Intricate Manufacturing Process Through Dance

A dialogue between bodies, objects and spaces.

Fashion
7,154 Hypes 4 Comments

Emporio Armani is challenging traditional textile manufacturing conventions for its innovative R-EA capsule collection, disrupting the fashion industry with a fully transparent and traceable collection crafted from recycled, regenerated and organic materials.

The collection draws inspiration from workwear elements while the designs incorporate the brand’s iconic logo and “I’m Saying Yes to Recycling” slogan, producing a genuinely extensive range. 

1 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

2 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

3 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

4 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

5 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

6 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

7 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

8 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

9 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

10 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

11 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

12 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

13 of 13
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

HYPEBEAST’s latest campaign explores the R-EA collection’s form and function by drawing parallels between choreographed routines and the sustainable offering’s intricate manufacturing process. Following four contemporary dancers as they translate the mechanical functions used to produce the R-EA collection into free-flowing performances. 

1 of 6
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

2 of 6
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

3 of 6
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

4 of 6
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

5 of 6
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

6 of 6
Emporio Armani Illustrates Its Intricate Manufacturing Process Through Dance Movement Sustainable Fashion Recycled Production

Emporio Armani

The film showcases an array of male and female looks, from oversized parkas and windbreakers to minimal black shorts and cropped double-breasted jackets, the collection is finished off with a pair of matt black sunglasses made with regenerated plastic and lenses composed of bio-based materials. Adding to the exclusive black color palette is a matt black watch constructed from sustainable materials with contrasting design details in ecru and burgundy.

The Emporio Armani R-EA collection will be exclusively available on HBX from November 2 before arriving at Emporio Armani flagship stores on November 9.

Head over to Emporio Armani’s website for your chance to grab a piece.

Read Full Article

What to Read Next

Emporio Armani Traverses Through a Frozen Digital Landscape
Fashion 

Emporio Armani Traverses Through a Frozen Digital Landscape

Presented by Emporio Armani
In the FW22 sustainable collection titled “The Big Chill”.
Presented by Emporio Armani /
7,253 Hypes   5 Comments
Emporio Armani Is All Grown Up in Its Aviation-Themed FW23 Runway Show
Fashion

Emporio Armani Is All Grown Up in Its Aviation-Themed FW23 Runway Show

The youth-centric label presents 101 looks comprising a mature array of flight-ready garments at Milan Fashion Week.
By /
3,585 Hypes   3 Comments
Party Punks, Flirtatious Formalwear and Genderless Garments Are LFW's Biggest Trends
Fashion 

Party Punks, Flirtatious Formalwear and Genderless Garments Are LFW's Biggest Trends

As London Fashion Week comes to a close, Hypebeast undresses the biggest influences in menswear.
By /
4,504 Hypes   1 Comments
MetaMoon Music Festival Announces Three New Artists as Part of Its Musical and Cultural Extravaganza
Events 

MetaMoon Music Festival Announces Three New Artists as Part of Its Musical and Cultural Extravaganza

Previously announced in July, the cultural music festival has added three new artists to the lineup, along with a food crawl and market.
By /
1,652 Hypes   1 Comments
Bloomingdale's Doubles Down on Prints With New Sneakers from MCM and Golden Goose
Footwear 

Bloomingdale's Doubles Down on Prints With New Sneakers from MCM and Golden Goose

Presented by Bloomingdale's
Going for gold with hard-hitting footwear options.
Presented by Bloomingdale's /
3,386 Hypes   1 Comments
TheDSA Is Aitor Throup's Most Accessible Line Yet
Fashion

TheDSA Is Aitor Throup's Most Accessible Line Yet

The designer will launch the streetwear capsule based on his personal sketchbooks later this month.
By /
4,239 Hypes   3 Comments
Clarks Originals Offers Glimpse of Latest Sportswear Silhouette
Footwear

Clarks Originals Offers Glimpse of Latest Sportswear Silhouette

The “Tor Run” is set to drop early 2021.
By /
18,192 Hypes   10 Comments
VF Corporation Is Set to Acquire Supreme in $2.1 Billion USD Deal
Fashion 

VF Corporation Is Set to Acquire Supreme in $2.1 Billion USD Deal

The company already owns brands including The North Face, Dickies and Timberland.
By /
129,772 Hypes   127 Comments
New Balance Japan Readies “NB DOWN” FW20 Collection
Fashion

New Balance Japan Readies “NB DOWN” FW20 Collection

Boasting 17 premium down jackets.
By /
10,831 Hypes   5 Comments
NEEDLES' Faux Fur Pea Coat Is Here To Save Your FW20 Wardrobe
Fashion

NEEDLES' Faux Fur Pea Coat Is Here To Save Your FW20 Wardrobe

Its quilted chore jacket, leopard print cardigan, and plaid track pants are also strong seasonal looks.
By /
2,809 Hypes   1 Comments
Rapha and Bang & Olufsen Unite to Revolutionize Indoor Training
Tech

Rapha and Bang & Olufsen Unite to Revolutionize Indoor Training

Adapting the Beoplay E8 Sport earphones for the bike.
By /
6,675 Hypes   1 Comments
Everything Dropping at Palace This Week
Fashion

Everything Dropping at Palace This Week

Featuring the GORE-TEX Infinium Puffa and matching bottoms in four colorways.
By /
11,515 Hypes   3 Comments
nonnative and New Balance Partner for Fresh Foam Hierro "Mole"
Footwear

nonnative and New Balance Partner for Fresh Foam Hierro "Mole"

Dressed in a “Warm Gray” colorway.
By /
18,299 Hypes   5 Comments
Nike Heads to Russia for Air Max 90 "Moscow"
Footwear

Nike Heads to Russia for Air Max 90 "Moscow"

Inspired by the city’s history and architecture.
By /
21,094 Hypes   4 Comments
More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.