Burger King Japan Introduces Brutally Honest "Ugly Burger"

A trio of tasty, if unattractive, sandwiches featuring cheese buns.

By
Food & Beverage
15,335 Hypes 6 Comments

Burger King Japan‘s run of quirky sandwiches continues the “Ugly Burgers” by introducing a soon-to-be cult favorite. The “Chicken de Ugly” is the latest culinary creation masterminded by the domestic test kitchen, rounding out a trio of delicious, if unattractive, burgers.

The “Cheese Ugly Beef Burger” and “Chili Ugly Beef Burger” were offered a for a limited time earlier this summer but that deadline to try has been extended in light of the new chicken sandwich. Loaded with crispy fried chicken, smoky bacon and flavored pickles, the Chicken de Ugly is served between specially concocted cheese buns, like its two counterparts.

Unlike most fast food meals, the burgers are all presented in advertisements as being intentionally sloppy to capitalize on the unorthodox appearance of the cheese buns. The chili sandwich might be the best representation of this mentality, with the slightly spicy dish oozing atop melted cheese and Burger King’s signature flame-grilled patty.

Offered at the reasonable price of ¥680 JPY (approximately $6.45 USD) or ¥920 JPY ($8.75 USD) for a complete meal, the full Ugly Burger menu launches November 13 at Japanese Burger King outlets.

Earlier this year, another Japanese burger chain capitalized on the moment with a presidential hamburger election.

Read Full Article

What to Read Next

Local Mayor Orders Removal of Nick Cave's Massive 'Truth Be Told' Artwork
Arts

Local Mayor Orders Removal of Nick Cave's Massive 'Truth Be Told' Artwork

A work created to spark dialogue within the community on racial injustice and police brutality.

Pharrell and adidas Originals' NMD Hu Gets Serious With Triple Black Makeover
Footwear

Pharrell and adidas Originals' NMD Hu Gets Serious With Triple Black Makeover

Chinese characters read “Human Race.”

Unboxing the Limited-Edition Cloud9 x PUMA Future Rider Sneaker
Footwear 

Unboxing the Limited-Edition Cloud9 x PUMA Future Rider Sneaker

Presented by PUMA
The first footwear style of the collaboration.


How Ken Price Paved the Way For Today’s Pop Culture Artists
Fashion 

How Ken Price Paved the Way For Today’s Pop Culture Artists

Presented by Loewe
As the late artist’s work is reimagined in a collaboration with Loewe, we explore the significance of his legacy.

This Video Submits the PS5 and the Xbox Series X to a Speed Test
Gaming

This Video Submits the PS5 and the Xbox Series X to a Speed Test

Comparing the loading times between ‘Devil May Cry 5’ and ‘NBA 2K21.’

Kiko Kostadinov Fuses Archival ASICS Models for GEL-GLIDELYTE III
Footwear

Kiko Kostadinov Fuses Archival ASICS Models for GEL-GLIDELYTE III

Releasing in “Asphalt/High Rise” and “Red Bud/Fire Brick.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.