AGR Reinterpets Knitwear for Punk-Inspired FW20 Collection
The emerging London label is back with statement mohair and signature stripes.
London-based knitwear designer Alicia Robinson has returned with the Fall/Winter 2020 campaign for her AGR label. The new collection sees the brand continue to develop themes from previous releases, with a particular focus on stripes, patterns and textures.
FW20 is heavily influenced by grunge and punk culture, which is referenced through graphic brushed mohair jumpers and cotton striped ribs. Elsewhere, AGR has used techniques such as hand dying, bleaching and screen printing to further reinterpret classic knitwear items, while womenswear pieces nod to the designer’s love of Lycra in a color palette inspired by Notting Hill Carnival.
Launching the collection, AGR has released a series of campaign images inspired by “movement, music and vibing with friends.” The campaign imagery references old school Benetton adverts, with models chosen for their energy and character, emphasizing personalities that match the bold collection.
Take a look through the campaign in the gallery above. The FW20 collection from AGR will be stocked at select retailers around the world, including emerging London location Htown.
In other fashion news, Stone Island is back with a hand-sprayed sheepskin jacket.
