Diddy's Sean John Relaunches "Vote or Die!" Campaign

The campaign’s first resurgence since 2004.

By
Fashion
4,538 Hypes 0 Comments

Back in 2004, Diddy‘s “Vote or Die!” campaign enlisted a host of who’s-who celebrities to encourage voter turnout (with arguably mixed results) but it went silent shortly after. Ahead of 2020’s landmark election, contemporary creatives like Tyler, the Creator and Frank Ocean have thrown their hats into the ring to boost votes, abetted by some timely merch and a newly-relaunched “Vote or Die!”

Sean John, the apparel line owned by Diddy, is reissuing its “Vote or Die!” T-shirts in time for the election and simultaneously promoting voters to take a stand with a series of no-nonsense campaign imagery and videos. There aren’t any explorations of candidates’ platforms; rather, the imagery is simple and provocative, leaving no room for confusion. It also follows the brand’s recent Pyer Moss partnership, providing an initial boost for the revamped “Vote or Die!” push and a selection of other thematic tees, which feature imagery of anti-racist causes like Black Lives Matter.

The new “Vote or Die!” T-shirts are available on Sean John’s website though the brand doesn’t clarify if proceeds benefit voter turnout charities like For Freedoms.

There’s still time to vote from home or prepare to cast a ballot, if you live in America; sharpen your skills with Tremaine Emory and Cam Hicks in the meantime.

Read Full Article

What to Read Next

The Nike Air Force 1 "Skeleton" Is a Perfect Halloween Shoe
Footwear

The Nike Air Force 1 "Skeleton" Is a Perfect Halloween Shoe

Jack-o’-lantern orange uppers, spooky x-ray detailing and a glow-in-the-dark midsole — what more could one ask for?

sacai's Technical NikeLab Puffer Jacket Collaboration Finally Sees Release
Fashion

sacai's Technical NikeLab Puffer Jacket Collaboration Finally Sees Release

Revamped outerwear ready for autumn chill.

Watch Freddie Gibbs' Latest Music Video "Babies & Fools" Featuring Conway The Machine
Music

Watch Freddie Gibbs' Latest Music Video "Babies & Fools" Featuring Conway The Machine

Another standout single from his and The Alchemist’s ‘Alfredo’ project gets a visual treatment.


adidas Brings Back the UltraBOOST 1.0 "Burgundy"
Footwear

adidas Brings Back the UltraBOOST 1.0 "Burgundy"

First released in 2015, the rich-toned sneaker is back with a few material upgrades.

HYKE Revamps Hiking Heritage in FW20 adidas Originals Collaboration
Footwear

HYKE Revamps Hiking Heritage in FW20 adidas Originals Collaboration

Climbing and trail-inspired apparel and plenty of sneakers.

Joe Migraine Shares How He's Amassed One of the Largest Collections of Supreme Accessories
Fashion

Joe Migraine Shares How He's Amassed One of the Largest Collections of Supreme Accessories

A never-ending journey.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.