J Balvin Is McDonald's Next Artist Meal Collaborator

The reggaeton singer wants everyone to indulge in his beloved Big Mac and Oreo McFlurry.

By
Food & Beverage
71,003 Hypes 30 Comments

It’s well-known that J Balvin enjoys a good partnership, considering that the reggaeton superstar has partnered with the likes of Takashi Murakami, Jordan Brand and even Deepak Chopra in recent months. The singer’s latest joint effort might be his biggest to date, however, as Balvin links with McDonald’s for the fast food chain’s latest artist menu collaboration.

“I’ve been a fan of McDonald’s since I was a kid,” Balvin told HYPEBEAST from his home in Medellín. “When I was a kid growing up [in Colombia,] we didn’t have McDonald’s until later so when I visited the United States it was like always like ‘First thing, we gotta go to McDonald’s,’ and I’d get my usual Big Mac, Oreo McFlurry and medium french fries with ketchup. I’ve always gotten the same thing since I was a kid — no pickles, though.”

Looking to uphold the relevance of Travis Scott’s high-profile menu, McDonald’s recruited Balvin to give his personal spin to their signature servings. As Balvin mentioned, his menu includes a Big Mac sandwich — free of pickles — medium-size french fries with a serving of ketchup and an Oreo McFlurry for dessert. Appropriately, each of these treats was realized with precious stones on an Upscale Vandal and Saint Jewels-designed necklace that Balvin wore during HYPEBEAST’s video interview.

“When McDonald’s called me up to ask about this collaboration, I immediately said yes,” recalled Balvin. “It was a huge part of my childhood and my day-to-day. McDonald’s is just part of the culture, you know? I grew up with it and I’m proud to be the first Latino to have [an exclusive menu]. It’s really cool to represent a lot of ‘firsts’ for my people, like my Jordan collab, the Super Bowl show. I mean, it’s even Hispanic Heritage Month so the timing is [right].”

The “UN DÍA” singer explained that, like Scott, the J Balvin meal will be accompanied by an expansive merch rollout. It’s important to realize, Balvin stressed, that this McDonald’s meal is as much a passion project for him as his signature sneakers and Architectural Digest feature. “Everyone I connect with is someone I [look up to and] it’s a huge opportunity for me to design and create.”

Grab a J Balvin McDonald’s meal while they last from October 5 to November 1. Like the Scott meal, savvy customers can snag a bargain when ordering on the McDonald’s app, which will score them the Oreo McFlurry for free.

For toting your hot (and cold) meal, you may seek a specialized container — look no further than McDonald’s own delivery box.

Read Full Article

What to Read Next

Why Luxury Fashion Is Investing in Blackpink
Fashion 

Why Luxury Fashion Is Investing in Blackpink

How the South Korean girl group became the peak of the “Hallyu Wave.”

Berghaus Promises Longevity With FW20 Collection
Fashion

Berghaus Promises Longevity With FW20 Collection

A typically outdoors-focused offering, with an emphasis on functionality and durability.

Aesop's New Aromatique Candles Evoke Ancient Astronomy and Mythologies
Design

Aesop's New Aromatique Candles Evoke Ancient Astronomy and Mythologies

Rethinking the candle like it is a star in the night sky.


AGLXY Unveils Graphic-Heavy "Pod Collection 012"
Fashion

AGLXY Unveils Graphic-Heavy "Pod Collection 012"

Inspired by outer space and exploration.

BEAMS Plus Showcases FW20 Collection in Leeds-Based Library
Fashion

BEAMS Plus Showcases FW20 Collection in Leeds-Based Library

In collaboration with British retailer Hip.

New Balance "Urban Islander" by SBTG and Limited Edt Offers Military-Indebted 327 and 900
Footwear

New Balance "Urban Islander" by SBTG and Limited Edt Offers Military-Indebted 327 and 900

SBTG’s signature aesthetic meets Singapore’s urban and paradise settings, presenting a 327 and 900 sandal covered in utilitarian elements.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.