HYPEBAE x Reebok DMX Thrill Sneaker Collaboration CampaignHYPEBAE x Reebok DMX Thrill Sneaker Collaboration Campaign
HYPEBAE x Reebok DMX Thrill Sneaker Collaboration Campaign HYPEBAE x Reebok DMX Thrill Sneaker Collaboration Campaign HYPEBAE x Reebok DMX Thrill Sneaker Collaboration Campaign

HYPEBAE, in partnership with Reebok, introduces its very first sneaker collaboration. Commemorating Reebok’s historic DMX Thrill silhouette, originally launched in 2000 to symbolize a new era, the sneaker proposes versatility while shifting away from stereotypical design norms. Accentuated with shades of orange and green, the shoe is designed for and inspired by the women in our community. The collaboration is a remembrance of HYPEBAE’s roots and a look ahead, supporting a new generation of fashion and culture.

The HYPEBAE x Reebok DMX Thrill will be available exclusively on HBX.com ($130 USD) on October 8.

HYPEBAE x Reebok DMX Thrill Sneaker Collaboration Campaign HYPEBAE x Reebok DMX Thrill Sneaker Collaboration Campaign

Credits
Photographer
Eddie Lee/Hypebae
Art Direction
Jade Chung & Lily Chen/Hypebae
Producer
Jade Chung & Lily Chen/Hypebae
Stylist
Jade Chung & Lily Chen/Hypebae
Hair/Makeup
Ayaka Nihei
Model
Aicha Bassoum
Tags
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