The group’s celebrated studio album opens at No. 7 this week and earned a total of 33,000 equivalent album units, including 7,000 in album sales, 4,000 in track equivalent album units, and 23,000 in streaming equivalent album, the latter equating to 30.6 million on-demand streams of the album’s songs. Rumors previously spent 31 non-consecutive weeks at No. 1 during 1977-1978 and broke the record for weeks spent atop the chart by a duo or group.
The resurgence of Rumors is all thanks to TikTok star Nathan Apodaca, better known as Doggface208, who went viral after filming a video of him longboarding and lip-syncing to “Dreams” while drinking a bottle of Ocean Spray Cran-Raspberry juice. Prior to the album’s re-entry into the top 10, “Dreams” also returned to the Billboard Hot 100 at No. 21 and garnered its best-ever weekly U.S. streams and download sales.
In related news, Pop Smoke’s posthumous debut album is back at No. 1 on this week’s chart.