Billionaire Boys Club's Latest Reebok Collab Revives Historic All-Over Patterns
A new life for BBC ICE CREAM’s “Name Chains” and “Beepers & Butts” imagery.
As Pharrell‘s Billionaire Boys Club preps its seasonal offerings, it rejoins Reebok for another set of collaborative kicks. Two pairs of timeless Question silhouettes have been elevated by all-over prints drawn from the BBC and ICE CREAM archives, granting fans another opportunity to get their hands on some historical artwork.
“Beepers & Butts” and “Name Chains” graphics have been pulled from 2005’s debut offerings, repurposed atop two colorways of Allen Iverson’s signature sneaker. Inspired by ’90s hip-hop and ’80s name chain necklaces respectively, the two designs have only rarely been utilized since, making this collaborative effort all the more impactful. Colorful laces, sockliners and outsoles are complemented by a variety of clever accents, including ICE CREAM-indebted “Iverson” badges on the tongue
Billionaire Boys Club’s website hosts the drop on October 22 before Reebok’s site launches the shoes on October 30 for $130 USD apiece.
Recently, Liz Beecroft recently explained to HYPEBEAST her answer to the Question’s enduring appeal.
