After teasing its Fall/Winter 2020 lookbook earlier this year, BEAMS Plus has now linked with British retailer Hip to showcase the collection with a timeless editorial shot in a two-century-old Leeds-based library.
Returning for FW20 with a collection that merges the best of American menswear with traditional Japanese tailoring and craftsmanship, BEAMS Plus demonstrates its timeless and sophisticated delivery in a classic setting.
Standout items include a patchwork corduroy smock — that arrives in two colorways — a multi-pattern shaggy shirt and a fleece striped cardigan, each of which boasts a typically autumnal colorway and comes in a traditional boxy fit.
The full BEAMS Plus Fall/Winter 2020 collection is available to buy now from Hip’s website.
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Beams Plus harks back to the golden era of American casual wear and brings the rugged aesthetic of that age to the modern day, thanks to modern cuts and materials crafted with a Japanese attention to detail. This AW20 Beams Plus return with an expansive collection that perfectly meshes the best of American menswear with Japan’s famed tailoring and craftsmanship. To showcase the collection, HIP took to Leeds Library which was founded in 1768 to showcase the timeless and sophisticated delivery in a similarly classic setting. Shop the full collection in our story… #HIP #Beams #BeamsPlus @beams_official